Sports Pouch Beverage Company was established for the specific purpose of producing pull-push spout technology, liquid pouch packaging, as well as utilizing this technology for the development and production of new beverage brands. Sports Pouch Beverage Company, Inc. is the holder of the trademarked name “All American Sports Pouch” and has a “Process Pending Patent” for the Sports Pouch Beverage package with pull-push spout.
Though the product tastes good, Sports Pouch’s true advantage lies in its packaging. Where the consumer is frustrated with opening a pouch beverage (i.e., Capri sun), Sports Pouch comes with a pull-push spout that reseals its container.
With pull-push spout pouch technology, consumer use problems with pouch beverage packaging are eliminated; i.e., difficulty and spillage when opening, loss of straw resulting in an inability to use the pouch and inability to reseal the beverage pouch.
Customer surveys taken in Southern California have indicated strong consumer demand for a new aseptic beverage fortified with vitamins and minerals. With automated beverage filling equipment and spout technology controlled by Sports Pouch Beverage Company, Inc., the company is in position to provide the marketplace both as a manufacturer and a co-packer, a consumer friendly beverage pouch package at a competitive price with attractive profitability.
With the combination of next generation pouch packaging technology, co-packing manufacturing, new brand beverage line and established beverage distribution contacts, Sports Pouch Company, Inc. is positioned to provide the marketplace with advance beverage pouch packaging and a new brand beverage at competitive pricing while allowing for attractive profit margins and strong growth potential.
Market Analysis
Sports Pouch will sell a new brand beverage product primarily to grocery and food/beverage distributor wholesalers.
The initial geographic market area will be to grocery and food/beverage distribution entities in Southern California and Southern Nevada (Clark County). With marketplace acceptance of this new beverage pull-push pouch packaging technology, the market potential includes all of the United States of America, Mexico, Canada, and Central-South America.
Although the ultimate customer of the product is the retail consumer, sales will be made through grocery and food/beverage distributors. The product distribution systems could expand beyond commercial distribution entities to include direct sales to the federal/state governments and other beverage distribution networks.
Beverage companies that compete with the pull-push pouch technology are entities that use straw-and-pouch and tetra pak packaging, i.e., Capri Sun, Minute Maid, Kool Aid, Hi C, Tang, Disney, Libby’s, Tree Top, etc.
The advantage the pull-push pouch system has over its competitors is that the pouch can be closed and reopened and it does not need an external device to obtain the beverage, i.e., straw can/bottle opener, etc. In addition, management of the company has substantial experience with the food/beverage distributors, having worked within this industry for several decades.
The sales and distribution plan is to utilize existing grocery and food/beverage industry distribution systems. Established grocery brokers will be used to sell and distribute the beverage to specific retail outlets in a specific timeframe. Sales of pull-push pouch packaging to existing beverage manufacturers can be achieved through co-packing agreements with these beverage manufacturers.
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