RushNet, Inc. (OTC: RSHN)
RushNet, Inc. (OTC: RSHN) was created to market, develop and produce unique beverages and nutritional products for demanding needs, globally. The company’s management is driven by a burning desire to serve their customers as they look for more unique beverage choices and healthful nutritional product to use on a daily basis, at reasonable prices. RushNet is the marketing agent for Organic Apple Rush 100% Sparkling Juice line, e-water , Ginseng Rush®, Ginseng Rush XXX and Rush Ginseng Cola®.
Company Aquisition
Chicago Beverage Distributor – Garden Beverage, Inc.
RushNet recently announced that the company has signed a contract to acquire the assets of Garden Beverage, Inc., a Metro-Chicago beverage distributor. Garden Beverage will become a subsidiary of RushNet, Inc in an acquisition that was financed entirely by RushNet. The very capable Garden Beverage management team will continue to operate this growing distributorship through the transition period, and they will also play an integral role in the future direction and operation of the three year old company.
Garden Beverage hit its 2006 sales projection with revenues in excess of $5 million, and sales during Q1 of 2007 exceeded those for the same period in 2006. RushNet is implementing an aggressive growth strategy for Garden in 2007 that includes both an expanded distribution territory and deeper penetration into their existing territory for the fine, high-performing brands they handle. Additionally, two new divisions are being created that will focus on health-orientated Specialty Beverages and On-Premise sales. To support all of the above RushNet intends to add additional personnel and trucks to meet the anticipated demand in the 2007 summer beverage season.
New Product Line
Organic Apple Rush Juice Soda
Enjoy your “apple a day” the organic way. Made from the juice of 100% organically grown apples, sparkling Apple RUSH™ will please even the most sophisticated taste buds
Expo West
The company informed its stockholders that the Organic 100% Juice Apple Rush line was a sparkling success at the Expo West in Anaheim, CA. Attendance at the Expo, the world’s largest natural food show, was up 10% to over 47,000 trade personnel. Their response to the six flavor line was overwhelming; Buyers from Distributors and Retail Chains immediately authorized the line.
Attendees widely praised the company’s Organic 100% Juice beverages. Many people who sampled them stated that the Original Apple was better than Martenelli’s®, and taste testers were openly smitten with both the Pomegranate Apple and Strawberry Apple flavors, in addition to the appealing look of the products. Frequently heard was the comment that IZZE® and Knudsens® do not hold any comparison to the taste of the Apple Rush line.
12 oz. Cans
RushNet plans to take its Organic Apple Rush 100% Juice Soda line into cans. The move was encouraged by favorable pre-sell orders generated by its brokers and distributors for the bottle line. The company plans to introduce the Apple Rush cans in 5 flavors, Original Apple, Raspberry, Pomegranate, Strawberry and will roll out a new flavor, Grape. The company is targeting late second quarter 2007 for the introduction.
The 12oz cans of Apple Rush will open many new distribution channels for the brand and substantially expand sales volume. As demand grows for sparkling 100% juice beverages, especially Organic, it comes increasingly from these different channels. Cans open the door to middle and high school lunch systems, colleges, vending distributors and sports/entertainment stadiums, venues where glass bottles are not the package of choice or even allowed. To achieve the marketing objectives of much broader distribution and higher consumer sales though, the company plans to seek additional funding for its projected capital needs.
e-water® Line
RushNet has recently refined the entire new packaging design for the company’s e-water brand as the company prepares to introduce two sizes in 1/2 liter and 1 liter sizes. The new look conveys a very attractive look and inviting style that should very effectively communicate to consumers the real value of advanced electrolytes and fulvic acid.
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