Mobile Ready Entertainment Corp. Closes Acquisition With Key2Travel Inc.
MBRN Announces Close of Acquisition Transaction With Las Vegas Travel Entertainment Company
STROUDSBURG, PA and LAS VEGAS, NV–(MARKET WIRE)–Jul 25, 2006 — Mobile Ready Entertainment Corp. (OTC: MBRN) is pleased to announce that it had signed and closed the definitive acquisition documents with Key2Travel Inc. in a deal that brings product, personnel and a good balance sheet to the Company.
“Today represents one of the most significant steps in Mobile Ready’s formation,” said Josh Eikov, CEO of Mobile Ready Entertainment Corp. “Mobile Ready is now on its way to becoming not only one of the largest entertainment and travel companies, but one with a service offering we believe is far more comprehensive and strategic than any other in the marketplace with offerings that span games, concierge services, and other mobile lifestyle products.”
Key2Travel offers personal concierge services that assist with planning and arranging destination activities. For a traveler, K2T provides the ability to pre-plan destination activities prior to arrival through a single, easy to navigate web site or via a staffed call center. For corporations, K2T delivers unique value-add employee benefit programs, alternate revenue centers, and expense control. For travel suppliers, K2T is a much-needed differentiator in a competitive industry.
“We cant wait to get involved with MBRN and the lifestyle platform that they are building,” Erick Rodriguez, Key2Travel CEO and newly appointed SVP Business Development of MBRN said.
Key2Travel finished fiscal 2005 with $2.6M in sales unaudited and recorded an unaudited gross profit of $674,000. The first 2 quarters of 2006 have K2T with unaudited sales of $650,000. The terms of the acquisition were not disclosed.
About Mobile Ready Entertainment Corporation
Mobile Ready Entertainment Corporation is a wireless and media holding company specializing in the entertainment and educational vertical market segments. Through our subsidiaries we will develop, market and sell wireless application software and entertainment-based content for mobile devices. Our value proposition is to unlock, integrate and seamlessly deliver all types of data to wireless devices, whether streaming movies, music video or television content and digital radio delivery to the growing consumer market via channel and content partners — anytime, anywhere. We deliver these products and services globally across most of the major cellular networks and prominent wireless device operating systems. For more information about Mobile Ready, please visit its website at www.mymobilereadyec.com.
For information about Key2Travel please visit www.key2travel.com.
Forward-Looking Statement
The Private Securities Litigation Reform Act of 1995 provides a “safe harbor” for certain forward-looking statements. The statements contained or incorporated by reference in this website that are not historical facts (including without limitation statements to the effect that Mobile Ready Entertainment Corp. (the “Company” or “Mobile Ready”) or its management “believes,” “expects,” “anticipates,” “plans,” “intends,” “foresees,” or other similar expressions) are forward-looking statements. These forward-looking statements are based on the Company’s current expectations and beliefs concerning future developments and their potential effects on the Company.
There can be no assurance that future developments affecting the Company will be those anticipated by the Company. All comments concerning the Company’s expectations for future revenue and operating results are based on the Company’s forecasts for existing operations and do not include the potential impact of any future acquisitions. These forward-looking statements involve significant risks and uncertainties (some of which are beyond the Company’s control) and assumptions.
Contact:
Mobile Ready Entertainment Corporation
Joshua Eikov
570-269-8303
josh@mymobilereadyec.com
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