The Tracking Corporation (OTC: MIOK)
Impacting the Exploding OEM After Sales Market
DALLAS, TX–(MARKET WIRE)–Mar 20, 2007 — The Tracking Corporation (Other OTC:MIOK.PK – News) announces their agreement with B/T Western, a full service manufacturer’s representative organization specializing in the imported automotive Original Equipment Manufacturer’s (OEM) market, with over 25 years experience.
B/T Western has an impressive customer base, comprised of all major Asian and many European automotive manufacturers and distributors in the United States. They include: Land Rover, Toyota, Honda, Mercedes-Benz, BMW, Mitsubishi, Mazda, Kia, Hyundai, Nissan, Isuzu, Subaru, Volvo and Suzuki.
B/ T Western offers day to day support to their customers with long-term proven results and accomplishments. Their relationship with their suppliers is one of understanding and cooperation. They possess the ability to coordinate their supplier capabilities with the unique requirements of their OEM customers.
Commenting on the agreement, Jerry Grisaffi, CEO of MicroTRAK GPS, Inc., said, “The need for cost-effective OEM products has never been greater. Our new relationship with B/T Western enables us to meet and exceed the needs of our OEM partners and offer greater performance.”
B/T Western provides continuous product and sales opportunities with creative solutions for parts and accessory operations, making them an innovative leader in the OEM marketplace.
Frank Muccia, Vice President of Marketing and Strategic Planning at B/T Western, said, “MicroTRAK GPS has designed a product that we believe our OEM customers will realize has great market potential. This product offering fits very well with our overall approach, providing outstanding OEM product opportunities. We are glad to add their product to our line of solutions.”
Muccia stated, “The complete OEM product suite offered by MicroTRAK GPS, was developed with the highest standards of technology, value and market driven needs. The partnership with MicroTRAK GPS is a welcomed addition to meet the needs of our customers with a robust solution, offering a new product and profit opportunity in this new market segment.”
MicroTRAK GPS, an operating subsidiary of The Tracking Corporation, is a Dallas-based total-solutions provider, with ventures in the asset tracking and vehicle recovery markets. MicroTRAK GPS functions as a multi-faceted corporation focusing on a turn-key approach. This level of dedication provides them with expertise in developing, designing, providing, manufacturing, distributing and servicing GPS technology and products. If you are interested in viewing additional information on The Tracking Corporation, please visit the website at: www.microtrakgps.com.
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This Press release may contain certain forward-looking statements within the meaning of Section 27A of the Securities Exchange Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Investors are cautioned that all forward-looking statements involve risks and uncertainties.
Although The Tracking Corporation believes the assumptions underlying the forward-looking statements contained herein are reasonable, any assumption could be inaccurate, and therefore, there can be no assurance that the forward-looking statements included in this press release will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion should not be regarded as a representation by The Tracking Corporation or any other person that the objective and plans of The Tracking Corporation will be achieved.
Contact:
Contact:
Lisa Cooper
The Tracking Corporation
214-361-8812
Angela Junell
Mercantile Ascendency
214-461-3411
ajunell@mercantileascendency.com
Source: The Tracking Corporation
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