ZAP (OTCBB: ZAAP)
LAS VEGAS, NV–(MARKET WIRE)–Jan 9, 2007 — ZAP (OTC BB:ZAAP.OB – News), a leader in renewable energy innovation, announced today that it has signed up Lighthouse Marketing to sell its new Recharge-It-All Battery line of advanced power source technology.
“It’s all about speed to market,” says ZAP’s Sales Manager for North America Steve Tucker. “Lighthouse enjoys excellent business relationships with some of the biggest and best retailers in the market. We want to be a part of doing business with retailers like Target, Comp USA and Office Max.”
Tucker says a respected rep firm like Lighthouse Marketing can help accelerate the marketing for a consumer electronics accessory with the design and functionality of ZAP’s battery technology. “Our Recharge-It-All line has the potential to take major market share in this new category of power products. We know Lighthouse Marketing will help us towards that goal.”
ZAP is attending the Consumer Electronics Show (CES) January 8 to 11 to introduce the line that includes the Laptop Recharge-It-All Battery M48 that retails for about $140 and believes this product can revolutionize business travel. “The Universal Laptop product from ZAP will be a strong seller and demonstrates ZAP’s commitment to this new emerging category,” says Bob McGeeney, President of Lighthouse Marketing. “We really like what we have seen from their design and engineering team.” The 49-watt universal battery will power and charge laptop batteries and other mobile devices through the USB output. Find the ZAP booth at the Sands Convention Center #73039 during the CES show.
ZAP also offers the iZAP Portable Energy, designed specifically for the iPod line. Lighthouse will represent the iZAP for iPod video that features play time of up to 10 hours. “There is nothing better than bringing your own movies on a trip and being able to watch them uninterrupted for 10 hours,” says Tucker. ZAP believes the iZAP will be a hit with iPod video users everywhere.
iPod is a registered trademark of Apple Computer, Inc.
About ZAP
ZAP has been a leader in advanced transportation technologies since 1994, delivering over 90,000 vehicles to consumers in more than 75 countries. ZAP is at the forefront of fuel-efficient transportation with new technologies including energy efficient gas systems, hydrogen, electric, fuel cell, alcohol, hybrid and other innovative power systems. ZAP has begun to market its Portable Energy Products that manage power for mobile electronic devices like cell phones, PDA, MP3/iPod, laptop computer, digital cameras and more. Look for them at your local retailer of high tech products in January 07. For more information, visit http://www.zapworld.com.
About Lighthouse Marketing
Our mission is to be a world-class national sales organization focused on large regional and national accounts, bringing products and services to market for premier manufacturers. Providing a hard working, fun but disciplined environment that attracts an unprecedented group of executives that enjoy and respect each others company and distinctive qualities, that drives prolonged personal and professional success.
Forward-looking statements in this release are made pursuant to the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including, without limitation, continued acceptance of the Company’s products, increased levels of competition for the Company, new products and technological changes, the Company’s dependence upon third-party suppliers, intellectual property rights, and other risks detailed from time to time in the Company’s periodic reports filed with the Securities and Exchange Commission.
Contact:
Contact:
Eveline Souza
Media Relations
707-525-8658 x 216
acampbell@zapworld.com
Sherri Haskell
Investor Relations
707-525-8658 x 232
shaskell@zapworld.com
Source: ZAP
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