StockGuru News: Commerce Planet, Inc. Expands Costa Rican Call Facility in Support of Three New Campaigns and Long-Term Growth Initiatives

Commerce Planet, Inc. Expands Costa Rican Call Facility in Support of Three New Campaigns and Long-Term Growth Initiatives

CommercePlanet, Inc. (OTCBB: CPNE)

GOLETA, Calif.–(BUSINESS WIRE)–Commerce Planet, Inc. (OTCBB:CPNE – News) announced today that it has successfully completed a major expansion of its Costa Rican call center. The expansion is aimed at supporting three new campaigns the Company recently launched in line with its refined business strategy and focus on lead generation and data acquisition. Although still maintaining an online media focus with regards to its lead generation activities, live operator telecommunications has been, and continues to be, an essential component in maximizing the value of a lead and closing a transaction.

The state-of-the-art call center originally became operational on November 27, 2006 and is operated by the Company’s subsidiary, Consumer Loyalty Group (CLG), to support its customer service and sales efforts. The call center operates at significantly lower costs than similar U.S.-based operations, and the highly developed and well educated Costa Rican staff will be instrumental in providing additional support for three new campaigns within CLG.

The first new campaign supports the ever growing sector of educational and career building programs (EDU). Commerce Planet will partner with Ward Media to source and qualify prospective leads for a variety of EDU and career-path based universities. In addition to the EDU campaign, the launch of Commerce Planet’s Online Business Systems and Real Success campaigns will leverage CLG’s sales capabilities on behalf of third party business clients. CLG, in accordance with their 2007 strategic initiatives, has begun to support their B2B partner clients, offering their expertise in lead qualification and sales.

To support these new campaigns, Commerce Planet has strengthened the call center’s infrastructure by provisioning a dedicated voice-over-IP (VOIP) oceanic line direct to the United States for increased stability and fail safe redundancy. In addition, the call center space has been expanded by 4,000 square feet adding additional capacity for over 200 new employees, including sales agents, 24/7 customer service representatives, and supervisory personnel.

“Our expansion is in line with our growth strategy of launching higher-end sales campaigns, B2B business and support initiatives designed to generate increased revenue and profits,” said Michael Hill, Commerce Planet’s Chief Executive Officer. “With the increased capacity of our call center, we will be able to handle higher sales volumes, respond more efficiently to the growing demand for our services and continue to fulfill our customers’ requests in a timely manner. This, in turn, will assist us in maintaining our strong top-line performance and robust returns for our shareholders.”

About Commerce Planet, Inc.

Commerce Planet, Inc. is an internet-based media company that offers online media products, lead generation services and direct marketing tools to its client partners. Commerce Planet offers an internet turnkey media solution through its network of wholly owned subsidiaries, which includes Consumer Loyalty Group, Inc., Legacy Media Inc., OS Imaging, Inc. and Interaccurate, Inc. In combination these services are designed to address the needs of client partners, including membership loyalty programs, direct response consumer marketing, affiliate list management, email deployment, live chat software-based services, direct phone sales and customer service, and printing services. To find out more about Commerce Planet (OTCBB:CPNE – News), visit our website at http://www.commerceplanet.com/..

Forward-Looking Statements

Except for the historical information contained herein, the matters set forth in this press release, including statements as to management’s intentions, hopes, beliefs, expectations, representations, projections, plans or predictions of the future, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. Such statements include that the Company believes it is quickly becoming a top internet media company and expects to continue to increase its market share in this industry. This release contains forward-looking statements, including, without limitation, statements concerning our business and possible or assumed future results of operations. Our actual results could differ materially from those anticipated in the forward-looking statements for many reasons including: our ability to continue as a going concern, adverse economic changes affecting markets we serve; competition in our markets and industry segments; our timing and the profitability of entering new markets; greater than expected costs, customer acceptance of our products and services or difficulties related to our integration of the businesses we may acquire; and other risks and uncertainties as may be detailed from time to time in our public announcements and SEC filings. Although we believe the expectations reflected in the forward-looking statements are reasonable, they relate only to events as of the date on which the statements are made, and our future results, levels of activity, performance or achievements may not meet these expectations. We do not intend to update any of the forward-looking statements after the date of this document to conform these statements to actual results or to changes in our expectations, except as required by law.

Contact:

Investor Relations:
ICR
John Mills/Anne Rakunas, 310-954-1100

Source: Commerce Planet, Inc.

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