Clearly Canadian Beverage Corporation (OTCBB: CCBEF)
Clearly Canadian Television Series
Reality Television Meets Wall Street
VANCOUVER, British Columbia–(BUSINESS WIRE)–June 12, 2006–Clearly Canadian Beverage Corporation (OTCBB:CCBEF – News). Television viewers love underdogs and have developed a growing infatuation with the business world. Renowned Manhattan-based Nick Davis Productions (NDP) is looking to match these two national obsessions into a non-fiction reality series following the incredibly, engaging tale of Clearly Canadian as it moves toward its goal of regaining prominence in the alternative beverage industry.
Not only will this series enthrall viewers from the first episode, it will undoubtedly redefine business reality television. Filming for the premiere episode of “Clearly Canadian: Reality of a Turnaround” recently commenced in Ft. Lauderdale, Miami, and Vancouver. The pilot episode will focus on the creative corporate maneuverings (and sometime humorous attempts) employed to revive the fortunes of this once mighty beverage company.
Stated Brent Lokash, President of Clearly Canadian: “This proposed series is both exciting and yes, a little scary at the same time. The massive exposure of the brand and product lines to a national television audience in the tens of millions is exciting. The fact that we have little room for error and our moves will be documented for all to see is scary; however I am confident that we have the right team in place to execute our initiatives.”
Nick Davis Productions is currently producing THE CHIEF for Court TV, and is also developing a top-secret pilot for Turner Classic Movies. NDP is also the creator of the Award-winning Court TV series Stories of the Innocence Project and has produced and developed shows for Lifetime, Bravo, ABC, UPN, Discovery, VH1, A&E, USA, and Sci-Fi Channel.
Back to the Flavor
The thrust of the Clearly Canadian story is simple, yet fascinating. Can this once super growth Company turn itself back into a winner and meet or exceed its past dominance within a total $63 billion beverage market, specifically in the alternative beverage sector it pioneered 20 years ago? To date, Clearly Canadian has sold in excess of 2 billion bottles of its unique naturally, flavored waters.
Producer Nick Davis notes: “As the story of Clearly Canadian unfolds, viewers will experience what could truly become a modern-day Cinderella story. Unlike shows such as The Apprentice, the people, the business and the deals are real and massive amounts of money are on the line. Until now, there’s never been a show that takes us behind-the-scenes of a real company trying to succeed. This full-access reality series will honestly portray all the corporate drama, the financial intrigue, deal-making and pressure that exists in the high stakes corporate world.”
About Clearly Canadian
Based in Vancouver, B.C., Clearly Canadian Beverage Corporation markets premium alternative beverages and products, including Clearly Canadian® sparkling flavoured water and Clearly Canadian O+2® oxygen enhanced water beverage which are distributed in the United States, Canada and various other countries. Since its inception, the Clearly Canadian brand has sold over 90 million cases equating to over 2 billion bottles worldwide. Additional information about Clearly Canadian may be obtained at http://www.clearly.ca.
CLEARLY CANADIAN BEVERAGE CORPORATION
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Brent Lokash, President
Forward Looking Statements
Statements in this news release that are not historical facts are forward-looking statements that are subject to risks and uncertainties. Words such as “expects”, “intends”, “plans”, “may”, “could”, “should”, “anticipates”, “likely”, “believes”, “estimates”, “potential”, “predicts”, “continue” and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analysis and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management, including, but not limited to, the Company’s belief that Clearly Canadian has the right personnel to execute on its stated strategic initiatives, including the launching of innovative new products and the leveraging of the brand equity of Clearly Canadian. These assumptions are subject to many risks, and actual results may differ materially from those currently anticipated. These risks include, by way of example and not in limitation, general economic conditions, changing beverage consumption trends of consumers, the Company’s ability to generate sufficient cash flows to support general operating activities and capital expansion plans, competition, pricing and availability of raw materials, the Company’s ability to maintain the current and future retail listings for its beverage products and to maintain favorable supply, production and distribution arrangements, laws and regulations and changes thereto that may affect the way the Company’s products are manufactured, distributed and sold and other factors beyond the reasonable control of the Company. Additional information on factors that may affect the business and financial results of the Company can be found in filings of the Company with the U.S. Securities and Exchange Commission and with the British Columbia and Ontario Securities Commissions.
CLEARLY CANADIAN BEVERAGE CORPORATION is the registered holder of various trademarks, including CLEARLY CANADIAN®. CLEARLY CANADIAN BEVERAGE CORPORATION, and its wholly owned subsidiaries, produce, distribute and market CLEARLY CANADIAN® and CANADIAN O+2®.
Contact:
Clearly Canadian Beverage Corporation, Vancouver
Shareholder Relations
Steve Cook, 800-983-0993
investor@clearly.ca
Source: Clearly Canadian Beverage Corporation
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