ZAP – Stands for Zero Air Pollution ZAP takes front stage in Popular Science, the April 2007 edition, in an article entitled “Who killed the gas guzzler?” An interview with ZAP CEO Steve Schneider brings ZAP to a whole new demographic. The issue is on newsstands now as well as online. Link Here for the article which prominently displays an image of Steve Schneider standing in front of one of his electric cars (the Obvio!) followed by the Popular Science article.In the interview Steve Schneider highlights some of the more prominent and appealing features of his ever growing stable of electric cars.
In short the combination of the incredibly appealing visual image of the lime green and sherbet orange ZAP Obvio! and the concise interview is another marketing coup for a company that has the official endorsement of everyone from George Bush to Popular Science.
Steve took this forum and maximized it with brief, concise statements. Notably his message conveyed the ‘cool’ feature associated with the visual image of the Obvio! and the ‘ulta-cool feature’ associated with the fuel efifciency and environment friendly features that are the bedrock of his company: The ZAP-X comes standard with a new fast-charging lithium battery; plug it in, and 10 minutes later you’re on your way. It costs about a dollar to refuel the Xebra, and roughly $3.50 for the ZAP-X.
Source: Zap Automotive and Associated Press
For more information, visit http://www.zapworld.com .
Source: ZAP
Contact: ZAP
Alex Campbell, 707-525-8658 ext. 241
acampbell@zapworld.com
501 4th St.
Santa Rosa, CA 95401
Phone: 707-525-8658
Fax: 707-525-8692
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