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StockGuru Blog: ZAP (NYSE arca: ZP)

Stock Guru will be focusing on ZAP ’s Brazilian Operation in the next few posts.

ZAP ZP

Here are the basics. Start with the Obvio ! USA Website.
1. The Obvio ! is an extremely cool car – the picture says it all;
2. The Obvio ! is an economy car – the price says it all;
3. The Obvio ! has an incredibly low cost to manufacture;
4. Brazil is where the Obvio ! is manufactured;
5. The Brazilian government is focused on this company’s success;
6. The Obvio ! is a flex fuel vehicle.
7. Flex fuel means gas and any amount of ethanol or all ethanol or all electric with batteries.
8. ZAP owns twenty percent of Obvio ! .
9. Each supplier of parts for the Obvio ! bears the cost of manufacturing individually.

ZAP in Brazil — The Obvio ! It’s So Obvio ! us

Obvio ! is Portuguese for “Obvio ! us.” The design is sleek and takes the European look to the extreme. This is NOT an econobox. The price, the look, the environmentally friendly concept targets a specific niche market in the car industry. This is the same niche that first embraced the new VW Bug, then the Mini Cooper and are now clamoring for the Smart Car. Zap’s Obvio ! is intended to be sexier than the Smart Car and by its styling you can, quite simply, see that it is. Link here.

The fact that a fuel efficient car is the most effective marketing technique a company can have for the near and distant future needs virtually no explanation and is not a secret. While being green is definitely cool, fuel efficiency is no longer the exclusive domain of those concerned with global warming. Fuel efficiency is a top priority in making a car purchase decision.

Steve Schneider, CEO of ZAP says, ” America has a fuel habit that many can no longer afford. Our country produces less than 3% of the world’s oil, yet we consume roughly 25% of global output. As gasoline prices continue to rise, it’s clear that the economic, political, and environmental effects of this addiction will only intensify. Driving a fuel efficient car is no longer just making a statement about the environment. It’s the ONLY way many people can afford to drive.”

“ZAP has the technology to allow our vehicles to go as far with the same speed, the same acceleration, and the same or even better safety than the car or truck you’re driving today for less money. That means something to the consumer’s bottom line and it means something to ZAP ’s bottom line.”

David Friedman, research director of the Clean Vehicles Program for the Union of Concerned Scientists in Washington , D.C., stated in a recent Business Week article that fuel economy is stuck 20 years in the past. He noted, “Over the next 20 years the single biggest thing we can do to cut our dependence on oil is to cut the amount of fuels we use for our cars and trucks. If we took an aggressive path on fuel economy we could slow or even stop growth in gas demand and that would give us the time and space we need to develop high-volume alternatives to gasoline because they’re not around the corner yet. Just like preparing for retirement we need a balanced portfolio of energy investments.”

“That balanced portfolio is precisely what ZAP brings to the table with Obvio ! .” Schneider wants to be sure everyone understands the flex fuel concept of the Obvio ! – not to mention his 21 year contract to produce it in a low cost overhead facility in Brazil.

“Flex fuel in a tri-brid (that’s a triple ) situation means the vehicle is flexible. We are batting a thousand with this. ZAP’s Obvio ! can run on straight gas. That’s great if you’re on the road and cannot access ethanol. It can run on ANY combination of ethanol and gas 85:15, 50:50, OR 99:1, or it can run on one hundred percent ethanol. It can also run entirely electric on batteries.”

The Obvio ! Facts:

The Obvio ! has Lamborghini styled doors and seats three. Standard on the Obvio ! is a 175 horsepowered engine that will be the ultimate be a socially responsible muscle car. The two models ZAP will produce will have an incredibly appealing cost of approximately $14,000.00. These models will be loaded with a Windows XP carputer (a computer that operates the whole car), WiFi, Blue Tooth and come in vibrant colors that are Brazilian and ultra cool.”

The Obvio ! will be the first United States 100 percent ethanol vehicle.

http://www.ZAPworld.comSources:
Business News

ZAP and ZAP CEO Steven Schneider
501 4th St.
Santa Rosa, CA 95401
Phone: 707-525-8658
Fax: 707-525-8692

Forward Looking Statements Statements in this press release that relate to future plans or projected results of ZAP are ‘forward-looking statements’ within the meaning of Section 27A of the Securities Act of 1933, as amended by the Private Securities Litigation Reform Act of 1995 (the “PSLRA”), and Section 21E of the Securities Exchange Act of 1934, as amended by the PSLRA, and all such statements fall under the ’safe harbor’ provisions of the PSLRA. ZAP’s actual results may vary materially from those described in any ‘forward-looking statement’ due to, among other possible reasons, the continued acceptance of ZAP’s products, increased levels of competition, new products and technological changes, ZAP’s dependence on third-party suppliers, intellectual property rights, and the realization of any of the other risks described in ZAP’s Annual Report on Form 10-KSB, or in any of ZAP’s other filings with the Securities and Exchange Commission. Readers of this press release are cautioned not to put undue reliance on forward looking statements.

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