ZAP – ZP
StockGuruProfile Zap Teens are environmentally conscious and today’s teens have a huge influence on their parents’s big ticket item choices. Marketers are now factoring this reality into their marketing plan. ZAP understands this as well. Their environmentally friendly automobiles have a web friendly presence. See Zap World.
ZAP’s message is teen friendly and environmentally friendly – whcih are essentially one in the same. Today’s teens rely less on their parents for knowledge than in the past. Instead, they are privy to go straight to the source for the information they seek. “Conceptually, the teen and the tween markets are very different now,” says Alan Chapell, president of Chapell & Associates, a New York-based consulting firm focusing on privacy and marketing. “Nowadays, with the Internet, kids have so much access to information. It’s a really crazy environment in that when they want something, they know where to find it.”
Though some adults can’t seem to get a grasp on the current technology craze, teens have embraced it, having grown up in the middle of the fury. Oftentimes, parents look to their children for technological “how-to”s. “When you talk about certain purchases, especially technology purchases, often it’s the 13-, 14- and 15-year-olds who are the most educated consumers in the house,” says Chapell. “They’re having an increasingly larger influence in some of the purchasing decisions.”
It’s very common for a teen to suggest a family car and deliver the statistics behind the decision to the parent, via the web, of course. ZAP’s blog is ideal of teen review of the product and a teen will have the time to read the blog and create a favorable impression of the company. ZAP has a very teen friendly web concept.
Which car to drive, where to go on vacation and even where to live are no longer solely the decisions of adults. More and more, the opinions of kids on such big-ticket purchases carry weight and influence how parents spend their money.
Pouvreau-Miles points to the evolution of the automobile ad as indicative of how much marketers have taken notice of the growing influence of kids family purchases.
Dave Siegel of WonderGroup, another marketing agency, says marketers of adult-oriented products whose usage skews heavily to families will serve themselves well by targeting kids. That allows kids to serve as an information source for parents and as an intermediary between their parents and marketers.
“Deciding on what to purchase, especially when it comes to big-ticket items, has become a consensus decision [among] moms, dads and kids,” Siegel says. “Children are much more into marketing and are more Web savvy than their parents. Generation X parents look for help in making these purchase decisions, and today’s kids are smart enough to provide that insight and help.”
Siegel says Gen X parents see their children as “buddies and partners” who are a major part of the decision-making process for the household.
Schuyler Brown of Euro RSCG says her ad agency has come up with a name for the role Gen X parents play–”peerents.” “Parents now act as peers to their kids,” Brown explains. “This whole generation of kids who are getting older at a younger age is having an impact on advertising.”
Pouvreau-Miles adds that parents may also feel guilty for not spending as much time with their kids as they’d like to, so they give them more responsibility as a result.
Siegel doesn’t believe marketers will appear as if they’re exploiting kids by using them in ads for adult-oriented products. On the contrary, he says it will look like the company understands the family dynamic. “Moms look to make decisions as quickly and easily as possible. To do that, they get everyone involved.”
While Pouvreau-Miles says using kids as a vehicle to reach parents is a growing trend right now, she believes the focus will shift to families in the future.
“If you pay too much attention to one. there’s going to be a backlash from the other.” she explains. “They have different needs that need to be addressed by marketers, but there are also commonalities among them, and I think that’s what the focus will be on in the future.”
Source: Strategic Trendspotting and Research, 350 Hudson St., New York, NY http://www.eurorscg.com
Logistix Kids, Corine Pouvreau-Miles, SVP, 303 East Wacker Dr., #2400, Chicago, IL http://www.logistixkids.com
WonderGroup, Dave Siegel, President, 312 Plum St., Cincinnati, OH 45202; phone: 513-357-2950; e-mail: dsiegel@wondergroup.com; website: http://www.wondergroupinc.com
For more information, visit http://www.zapworld.com .
Source: ZAP and Inside Washington, Clean Air Report
Contact: ZAP
Alex Campbell, 707-525-8658 ext. 241
acampbell@zapworld.com
http://www.ZAPworld.com501 4th St.
Santa Rosa, CA 95401
Phone: 707-525-8658
Fax: 707-525-8692
About ZAP: ZAP has been a leader in advanced transportation technologies since 1994, delivering over 90,000 vehicles to consumers in more than 75 countries. ZAP is at the forefront of fuel-efficient transportation with new technologies including energy efficient gas systems, hydrogen, electric, fuel cell, alcohol, hybrid and other innovative power systems. For more information, visit http://www.zapworld.com .
Forward-Looking Statements: Statements in this press release that relate to future plans or projected results of ZAP are ‘forward-looking statements’ within the meaning of Section 27A of the Securities Act of 1933, as amended by the Private Securities Litigation Reform Act of 1995 (the “PSLRA”), and Section 21E of the Securities Exchange Act of 1934, as amended by the PSLRA, and all such statements fall under the ’safe harbor’ provisions of the PSLRA. ZAP’s actual results may vary materially from those described in any ‘forward-looking statement’ due to, among other possible reasons, the continued acceptance of ZAP’s products, increased levels of competition, new products and technological changes, ZAP’s dependence on third-party suppliers, intellectual property rights, and the realization of any of the other risks described in ZAP’s Annual Report on Form 10-KSB, or in any of ZAP’s other filings with the Securities and Exchange Commission. Readers of this press release are cautioned not to put undue reliance on forward-looking statements.
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Disclosure: Pentony Enterprises LLC was compensated $25,000 directly from the company and 33,500 free trading shares from a non-controlling third party for profile coverage. Pentony Enterprises is not a registered investment advisers or a broker/dealer. Pentony Enterprises LLC makes no recommendation that the purchase of securities of companies profiled in this web site is suitable or advisable for any person, or that an investment such securities will be profitable. In general, given the nature of the companies profiled and the lack of an active trading market for their securities, investing in such securities is highly speculative and carries a high degree of risk. It is the policy of Pentony Enterprises LLC to sell all shares of this and any company featured. Anyone considering any company we feature in consideration for free trading shares should consider this. Pentony Enterprises no longer holds shares.
Rotoblock Corp. — ROTB
Rotoblock Corporation 300 B Street
Santa Rosa, CA 95404
Phone: (707) 578-5220
Website: www.rotoblock.com
About Rotoblock Corporation: Rotoblock is focused on the continued development and improvement of the Oscillating Piston Engine to the state where its mechanical, ecological and economic viability leads to the profitable licensing of the manufacturer’s rights to a proprietary patented design or a partnership for its manufacture. The Company was incorporated in Nevada, is headquartered in Santa Rosa, California. The Company has full rights to the patents of the original Oscillating Piston Engine and believes the Rotoblock Oscillating Piston Engine has particular and useful applications in developing countries such as China and India and will be including these areas in the marketing and commercialization phase of this engine. Visit Rotoblock’s corporate website for details about the company, technology, and regulatory filings. The address is: http://www.rotoblock.com.
Safe Harbor For Forward-Looking Statements: Except for statements of historical fact, the information presented herein constitutes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include general economic and business conditions, the ability to acquire and develop specific projects, the ability to fund operations and changes in consumer and business consumption habits and other factors over which Rotoblock Corporation has little or no control.
StockGuru.com is owned and operated by Pentony Enterprises LLC, 9555 Lebanon Road, Suite 103, Frisco, Texas 75035. Telephone: (214) 458-4258. Web: StockGuru.com. Email: Publisher@stockguru.com .
Disclosure: Pentony Enterprises LLC was compensated 250,000 free trading shares from a non-controlling third party for profile coverage. Pentony Enterprises is not a registered investment advisers or a broker/dealer. Pentony Enterprises LLC makes no recommendation that the purchase of securities of companies profiled in this web site is suitable or advisable for any person, or that an investment such securities will be profitable. In general, given the nature of the companies profiled and the lack of an active trading market for their securities, investing in such securities is highly speculative and carries a high degree of risk. It is the policy of Pentony Enterprises LLC to sell all shares of this and any company featured. Anyone considering any company we feature in consideration for free trading shares should consider this. Pentony Enterprises no longer holds shares.