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StockGuru Blog: Tootie Pie (TOOT)

This Iconic Brand Just Got Hotter!

TOOT UP AS MUCH AS 53% SINCE COVERAGE INITIATED

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Tootie Pie Co. is placing their pies with H.E.B.

H.E.B. is a huge player with more than 300 stores throughout Texas and northern Mexico and estimated sales of $12.4 billion last year, H.E.B. was 11th on Forbes magazine’s “America’s Largest Private Companies” ranking.

Because of its heritage in Texas, H.E. Butt has become the retailer of choice among shoppers in Texas.

The loyalty the chain has built up over its years as the hometown grocer has helped it become the dominant chain there. With 52 stores in and around San Antonio, H.E.B. has a 63% market share.

In addition, it is a major force in the supermarket trade class in the Austin area, where it operates about 40 stores and controls about half of the grocery business.

Through the years innovation has been a mark of the chain’s evolution, and it is reflected today in its array of retail formats and creative marketing. It operates supermarkets and food/ drug combination stores under several banners, including Central Market, H.E.B. Marketplace, H.E.B. Plus, H.E.B. Pantry Foods, H.E. Butt and Mi Tienda, a Latino-themed store.

Right now the real and visible story is HEB, Central Market, Neiman Marcus and Rice Epicurean for whole pie sales

Neiman Marcus’ Christmas Catalog represents quality … and from there TOOT has taken on two premium grocers.

There is absolutely no question but TOOT has reached the iconic brand stage.

  • HEB Central Market Placements
  • Inclusion as a premium product in Neiman Marcus Catalog
  • Sales in Upscale Houston Grocer
  • The pie of choice to be delivered with Fox’s Movie The Waitress

TOOT sold in excess of 4,700 pies for the month of October, 2007. This is approximately a 180% increase over the 1,700 plus pies sold in October of 2006. These improved results were driven by a high number of repeat sales to existing customers, as well as continued growth of new customers in our current wholesale market area of ten states and 12 distribution centers (versus 4 this time last year). We are also beginning to see impressive results stemming from our recent emphasis on sales to multi-unit chains (10-20 locations).

CEO Don Merrill notes TOOT continues to experience dramatic growth across all sales channels.

Multi-unit chains are bearing fruit on the wholesale front.

Corporate and retail sales channels are expanding.

The Neiman Marcus Fall 2007 Catalog inclusion enables Tootie Pie to gain a strong foothold in the premium marketplace.

Download MP3 Audio of the interview:

http://www.stockguru.com/audio/toot10082007.mp3

Download Windows Media Audio of the interview:

http://www.stockguru.com/audio/toot10082007.wma

First Base: Wholesale Sales UP.

Second Base: Corporate Sales UP.

Third Base: New website for online Orders!

Home RUN: Distribution of Tootie by with FOX DVD to 174 Retailers!

Those 174 Retailers are very significant retailers.

To Date — No one who has ever tasted a Tootie Pie DID NOT WANT MORE!

Hear Don Merrill, CEO of Tootie Pie, discuss the serendipity world of PIE!

Tootie reported last week: it expects to report its second highest non-seasonal quarterly revenue to date, with revenues increasing approximately 100% over the same quarter of 2006.

2007-09-28 09:50 – Tootie Pie Company (TOOT) – Fox Has the Movie — Tootie has the Pie!

2007-09-27 16:00 – Twentieth Century Fox Home Entertainment Partners With Tootie Pie Company (TOOT) for Waitress DVD Release

2007-09-20 13:55 – TootiePie (TOOT) – Baking Pies, Selling Pies, Telling the Pie Story

2007-09-20 12:52 – Tootie Pie Company (TOOT) Attends SYSCO “Holiday Showcase” and Signs Marketing Agreement

2007-09-12 10:03 – Tootie Pie (TOOT) History in the Baking!

2007-09-11 09:03 – Tootie Pie (TOOT) Signs Corporate-wide Marketing Agreement with Ben E Keith Foods

2007-08-31 21:00 – Tootie Pie (TOOT) – The Basic Recipe for Success

2007-08-29 16:00 – Tootie Pie Company (TOOT) Opens Another Sales Region

2007-08-27 09:29 – Tootie Pie (TOOT) and On The Go Technologies (ONGO)

2007-08-23 12:30 – Tootie Pie (TOOT) If You Bake It They Will Come – Big Day in Houston Yesterday!

2007-08-23 09:43 – Tootie Pie (TOOT) – SmallCap Sentinel Report On Leading Food Service Companies Released

2007-08-22 11:13 – StockGuru.com Announces a New Executive Interview With Don Merrill of the Tootie Pie Company (TOOT)

2007-08-21 11:24 – Tootie Pie (TOOT) and EastBridge Investment Group (EBIG)

2007-08-20 10:00 – Tootie Pie (TOOT) – Expanding Gross Margins Should Continue into Big Selling Season this Fall and Winter

2007-08-14 17:28 – Tootie Pie (TOOT)

2007-08-10 10:40 – Tootie Pie (TOOT) – ThermaFreeze a Cool Deal for Potential Revenue

2007-08-03 13:00 – Tootie Pie – Reducing Trans Fats 21st Century Smart

2007-08-02 12:00 – Tootie Pie – Transfat Recipe Code for BUY OUT?

2007-08-02 09:49 – Tootie Pie and IDGLOBAL

2007-07-20 10:30 – Tootie Pie Keeping Very Good Company

2007-07-18 12:00 – Tootie Pie Company Inks First Ever Ben E. Keith Marketing Agreement

2007-07-12 18:00 – Tootie Pie Company, Inc. (OTCBB: TOOT)

2007-07-12 09:49 – Tootie Pie Company Receives Largest Single Order

2007-07-05 12:12 – Tootie Pie Ready for Growth

2007-07-02 09:30 – StockGuru.com Announces a New Executive Interview With Don Merrill of the Tootie Pie Company

2007-06-29 10:30 – StockGuru Podcast Featuring Don Merrill of Tootie Pie Company, Inc. (OTCBB: TOOT)

2007-06-26 10:10 – Tootie Pie and Sports Pouch Beverage

2007-06-24 18:00 – Tootie Pie – Cash Flow Dream Scenario Promotes Growth!

It’s a great story! Fox has a new movie out soon: The Waitress.

If you bake it they will come!

Website: www.tootiepieco.com

View the StockGuru Profile for Tootie Pie

TootiePie Company, Inc.
129 Industrial Drive
Boerne, TX 78006
Phone: (210) 737-6600
Fax: (210) 237-4750

Website: www.tootiepieco.com

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Disclosure: Pentony Enterprises LLC has been compensated $23,000 directly from the company for profile coverage. Pentony Enterprises is not a registered investment adviser or a broker/dealer. Pentony Enterprises LLC makes no recommendation that the purchase of securities of companies profiled in this web site is suitable or advisable for any person, or that an investment in such securities will be profitable. In general, given the nature of the companies profiled and the lack of an active trading market for their securities, investing in such securities is highly speculative and carries a high degree of risk.

Forward Looking Statement: This release contains “forward-looking statements” based on current expectations but involving known and unknown risks and uncertainties that could cause actual events or results to differ materially from the events or results described in the forward-looking statements, whether as a result of new information, future events or otherwise. The Company’s plans and objectives are based on assumptions involving judgments with respect to future economic, competitive and market conditions, its ability to consummate, and the timing of, acquisitions and future business decisions, all of which are difficult or impossible to predict accurately and many of which are beyond the Company’s control. Therefore, there can be no assurance that any forward-looking statement will prove to be accurate. The Company makes no undertaking to update such forward-looking statements. Except for the historical information contained herein, the matters discussed in this release are forward-looking statements. Actual results may differ materially from those described in forward-looking statements and are subject to risks and uncertainties. See filings with the Securities and Exchange Commission, including, without limitation, recently filed Form 10-KSB and 10-QSB.

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