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StockGuru Blog: Tootie Pie (TOOT) – Building an Iconic Brand

 

TOOT UP AS MUCH AS 53% SINCE COVERAGE INITIATED

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Tootie Pie is exploiting an iconic brand infused by innovation, reformulation and now has taken an indisputable seat at the premium spot at the table – the table could be called the Tootie Pie Table.Tootie Pie’s had a strong following and a mystique before The Company was purchased by Tootie Pie Company, Inc. on June 16, 2005.

Tootie Pie’s marketing efforts on multi-unit chains clearly demonstrates this new division’s prowess. Tootie Pie’s iconic brand has in the last quarter reached a fevered pitch with:

  • Inclusion as a premium product in Neiman Marcus Catalog
  • Sales in Upscale Houston Grocer
  • The pie of choice to be delivered with Fox’s Movie The Waitress

Neiman Marcus

We are witnessing the real value of the development of this iconic brand with the inclusion of Tootie Pie in the Fall 2007 Neiman Marcus Catalog. In addition to the modernization of production and marketing since the purchase The Company has masterfully devoted itself to the leveraging of the Tootie Pie brand.

Neiman Marcus cannot be fooled. They have the most sophisticated buyers in the world who understand their consumer’s demand quality. If the quality of the pie is not the highest or is compromised by reduced quality including sugar and fat variants the product could never be a Neiman Marcus product.

Across the board premium and gourmet recipes attract today’s consumers as they become more aware of the provenance or their purchases and demand higher-quality ingredients in desserts. This demand for quality is accompanied by an increased awareness of the need for healthy eating and Tootie Pie has addressed that issue by eliminating transfats.

As consumers become more savvy with their understanding of ingredients and nutritional information this move will only enhance the appeal of what is on its way to becoming the iconic premium pie brand: Tootie Pie.

The Neiman Marcus Fall 2007 Catalog inclusion enables Tootie Pie to gain a strong foothold in the premium marketplace.

Download MP3 Audio of the interview:

http://www.stockguru.com/audio/toot10082007.mp3

Download Windows Media Audio of the interview:

http://www.stockguru.com/audio/toot10082007.wma

First Base: Wholesale Sales UP.

Second Base: Corporate Sales UP.

Third Base: New website for online Orders!

Home RUN: Distribution of Tootie by with FOX DVD to 174 Retailers!

Those 174 Retailers are very significant retailers.

To Date — No one who has ever tasted a Tootie Pie DID NOT WANT MORE!

Hear Don Merrill, CEO of Tootie Pie, discuss the serendipity world of PIE!

Tootie reported last week: it expects to report its second highest non-seasonal quarterly revenue to date, with revenues increasing approximately 100% over the same quarter of 2006.

2007-09-28 09:50 – Tootie Pie Company (TOOT) – Fox Has the Movie — Tootie has the Pie!

2007-09-27 16:00 – Twentieth Century Fox Home Entertainment Partners With Tootie Pie Company (TOOT) for Waitress DVD Release

2007-09-20 13:55 – TootiePie (TOOT) – Baking Pies, Selling Pies, Telling the Pie Story

2007-09-20 12:52 – Tootie Pie Company (TOOT) Attends SYSCO “Holiday Showcase” and Signs Marketing Agreement

2007-09-12 10:03 – Tootie Pie (TOOT) History in the Baking!

2007-09-11 09:03 – Tootie Pie (TOOT) Signs Corporate-wide Marketing Agreement with Ben E Keith Foods

2007-08-31 21:00 – Tootie Pie (TOOT) – The Basic Recipe for Success

2007-08-29 16:00 – Tootie Pie Company (TOOT) Opens Another Sales Region

2007-08-27 09:29 – Tootie Pie (TOOT) and On The Go Technologies (ONGO)

2007-08-23 12:30 – Tootie Pie (TOOT) If You Bake It They Will Come – Big Day in Houston Yesterday!

2007-08-23 09:43 – Tootie Pie (TOOT) – SmallCap Sentinel Report On Leading Food Service Companies Released

2007-08-22 11:13 – StockGuru.com Announces a New Executive Interview With Don Merrill of the Tootie Pie Company (TOOT)

2007-08-21 11:24 – Tootie Pie (TOOT) and EastBridge Investment Group (EBIG)

2007-08-20 10:00 – Tootie Pie (TOOT) – Expanding Gross Margins Should Continue into Big Selling Season this Fall and Winter

2007-08-14 17:28 – Tootie Pie (TOOT)

2007-08-10 10:40 – Tootie Pie (TOOT) – ThermaFreeze a Cool Deal for Potential Revenue

2007-08-03 13:00 – Tootie Pie – Reducing Trans Fats 21st Century Smart

2007-08-02 12:00 – Tootie Pie – Transfat Recipe Code for BUY OUT?

2007-08-02 09:49 – Tootie Pie and IDGLOBAL

2007-07-20 10:30 – Tootie Pie Keeping Very Good Company

2007-07-18 12:00 – Tootie Pie Company Inks First Ever Ben E. Keith Marketing Agreement

2007-07-12 18:00 – Tootie Pie Company, Inc. (OTCBB: TOOT)

2007-07-12 09:49 – Tootie Pie Company Receives Largest Single Order

2007-07-05 12:12 – Tootie Pie Ready for Growth

2007-07-02 09:30 – StockGuru.com Announces a New Executive Interview With Don Merrill of the Tootie Pie Company

2007-06-29 10:30 – StockGuru Podcast Featuring Don Merrill of Tootie Pie Company, Inc. (OTCBB: TOOT)

2007-06-26 10:10 – Tootie Pie and Sports Pouch Beverage

2007-06-24 18:00 – Tootie Pie – Cash Flow Dream Scenario Promotes Growth!

It’s a great story! Fox has a new movie out soon: The Waitress.

If you bake it they will come!

Website: www.tootiepieco.com

View the StockGuru Profile for Tootie Pie

TootiePie Company, Inc.
129 Industrial Drive
Boerne, TX 78006
Phone: (210) 737-6600
Fax: (210) 237-4750

Website: www.tootiepieco.com

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Disclosure: Pentony Enterprises LLC has been compensated $23,000 directly from the company for profile coverage. Pentony Enterprises is not a registered investment adviser or a broker/dealer. Pentony Enterprises LLC makes no recommendation that the purchase of securities of companies profiled in this web site is suitable or advisable for any person, or that an investment in such securities will be profitable. In general, given the nature of the companies profiled and the lack of an active trading market for their securities, investing in such securities is highly speculative and carries a high degree of risk.

Forward Looking Statement: This release contains “forward-looking statements” based on current expectations but involving known and unknown risks and uncertainties that could cause actual events or results to differ materially from the events or results described in the forward-looking statements, whether as a result of new information, future events or otherwise. The Company’s plans and objectives are based on assumptions involving judgments with respect to future economic, competitive and market conditions, its ability to consummate, and the timing of, acquisitions and future business decisions, all of which are difficult or impossible to predict accurately and many of which are beyond the Company’s control. Therefore, there can be no assurance that any forward-looking statement will prove to be accurate. The Company makes no undertaking to update such forward-looking statements. Except for the historical information contained herein, the matters discussed in this release are forward-looking statements. Actual results may differ materially from those described in forward-looking statements and are subject to risks and uncertainties. See filings with the Securities and Exchange Commission, including, without limitation, recently filed Form 10-KSB and 10-QSB.

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