Stock Guru Profile: Smart SMS Corp. Profile
Text-messaging campaigns are becoming easier and easier to sell. Marketing firms understand that a text message campaign is able to deliver networks and broadcasters with key marketing metrics about their target audience. You are seeing them everywhere – televised sporting events, soap operas, prime time events and even local broadcast programs.
Local broadcasters may have more of a struggle with return on investment than large networks because they have a smaller audience. Some broadcasters are securing sponsors for their text campaigns, which generates added revenue. Text campaigns can generate both marketing information and revenue with sponsorships, the campaigns become more lucrative.
The audience response survey can generate more information about a market than even A.C. Nielsen. To gather information you design a text campaign which gathers the data by asking respondents to provide information in return for a prize or special offer. The information gathered is entirely opt-in. You can expet a response rate of approximately five percent.
The key to a successful text campaign is to generate audience response. Text voting works best when the audience response has a direct impact on the outcome of the show.
The “American Idol” text messaging campaign generated 41.5 million text messages during the 12-week run of the show in season four last spring inspired a new demographic groups of wireless subscribers to try text messaging. The text messaging market is expanding daily.
Voting campaigns and premium messaging campaigns are starting to broaden their reach and attract responses from diverse demographic groups.
MMS interoperability is becoming more transparent whcih means MMS could be used to send video content to respondents. Adding full-motion video into these campaigns is crucial and the next big thing. As text messaging campaigns become more prevalent, broadcasters are finding premium SMS campaigns can be great marketing tools and potential revenue generators.
Stay tuned as Stock Guru and Gordon Lee, CEO of STMC examine the future in MMS interoperability and what this will mean to his company.
Stock Guru Profile: Smart SMS Corp. Profile
SOURCES:
Wireless Week
Smart SMS Corp. STMC
11301 Olympic Blvd.
Suite 680
Los Angeles, CA 90064
USA
Website: http://www.stockguru.com/blog/STMC%20–%20Smart%20SMS%20Corp.
Phone: 310-445-2599
About Smart SMS Corp.: Smart SMS Corp. (OTC:STMC), www.SmartSMSCorp.com, is an Internet entertainment company that specializes in mobile marketing campaigns for television shows, celebrities, musicians, entertainers, athletes, and major brands, as well as fundraising programs. Headquartered in Los Angeles, Calif., Smart SMS Corp. operates the SmartSMS(TM) brand for campaign administration and management in North, Central, and South America. The SmartSMS(TM) platform has been used successfully to launch more than 500 campaigns worldwide. Smart SMS Corp. utilizes some of the world’s most powerful aggregators for text message and multi-media message campaigns and distributes through networks worldwide.
Forward-Looking Statements: With the exception of historical information, this news release and accompanying information may include forward-looking statements that involve a number of risks and uncertainties. Actual results could differ materially from those anticipated as a result of various risks. There are numerous factors that could contribute to such differences; therefore, such projected events and anticipated results are not warranties or guarantees that such events will occur or that the Company will achieve such results. For more information about this corporation and risks involved in the investment of their publicly traded shares, please see the Company’s web site(s), and/or documents filed with the SEC, which are easily accessible in the EDGAR database system.
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