Stock Guru Profile MWIS-OB m-Wise, Inc.
MWIS added five new customers in 2006.
MWIS revenues from license fees and products decreased 12% to $1,097,155 for the year ended December 31, 2006 from $1,251,438 for the same period in 2005. The decrease primarily consisted of $1,135,350 in revenues which was derived from a one time licensing fee recognized in 2005 from their contract with First Advanced Multi-Media Entertainment. This loss of revenues was partially offset by $1,006,772 of revenues derived from five other customers in 2006.
A look at the recent 10-K filed by MWIS indicates who their customers are.
Current wireless data customers include prominent global wireless application service providers and wireless operators. December 31, 2005, First Advanced Multi-Media Entertainment represented 52% of MWIS sales. For the year ended December 31, 2006, Thumbplay represented 29% of MWIS sales, Unefon S.A. represented 24% of MWIS sales and Supportcomm represented 14% of MWIS sales.
One example of how middleware or MOMA Platform works is as follows:
(i) a consumer watching television sees an advertisement inviting the consumer to purchase and download a new ring tone for their cellular phone, by sending a SMS via their cellular phone;
(ii) the customer, the mobile operator, will then send back to the consumer a SMS or a WAP Push message, redirecting them to a download site on the Internet, where the consumer may retrieve the requested ring tone.
To enable this type of service, a middleware, such the MOMA Platform performs the following:
(a) the platform receives the consumer’s SMS from the network, in this case the request to download a certain ring tone;
(b) the platform then composes the response SMS to the consumer;
(c) the platform hosts the download site for the new ring tone and enables the mobile operator to monitor the response to the advertisement offering the new ring tone in real time;
(d) the platform identifies the type of handset approaching for the ringtone download and adapt to selected ringtone to the given handset prior to the download event by such handset
(e) the platform enables the mobile operator to issue a variety of reports regarding its services, including revenue breakdown, billing and settlement;
(f) the platform enables the client to modify the content of their services, i.e. edit language of messages, add new content items for sale; and
(g) the platform interfaces with the mobile operator’s network and can flexibly determine the billing and pricing arrangement between the consumer and mobile operator.
The functions described above are performed by the MOMA Platform proprietary code developed, which requires standard operating systems and hardware (mainly servers) to operate.
MWISE provides customers with various services, such as standard-level product support and maintenance, product upgrades (typically at an annual fee of 15% of initial license price), and remote management and service monitoring, that are priced separately. The MOMA Platform software is designed to enable its users to customize and manage certain aspects of the product, such as the “look and feel” of the user interface, the language of the user interface, and the connection of the MOMA Platform to external services. Further customization, when required, is also priced in addition to the license fee.
Examine M-Wise Recent 10-Q – For M-Wise, Inc. the big story is in the numbers. Quarterly growth for the first Q1 2007 is very strong: revenues for the first three months are up 89% from $253,783 from the same period last year and income from revenue share increased 277% to $141,271.
Source: M-Wise, Inc.
m-Wise, Inc.
3 Sapir street
POB 12035
Hertzelya 46733
Israel
New York Office
(at Landmark Ventures)
1270 Broadway, Suite 1105
New York, NY 10001
Madrid Office
(at Pabrune)
Almagro, 11 28010
Madrid Spain
Phone: 972-(0)73-262-0000
About m-Wise: Founded in 2000, m-Wise has established itself as a leading international provider of enabling technologies for the mobile communications, mobile advertising, mobile gaming and mobile entertainment industries. m-Wise is the developer of MOMA platform, a proven mobile content management and service delivery platform used in over 50 mobile networks throughout Europe, North and Latin America, and Asia.
MOMA is an integrated “one stop shop” for mobile operators, wireless ASPs, and content providers to deliver end-users with a state-of-the-art mobile experience. MOMA makes it easy to manage and deliver content such as entertainment, music, games and video regardless of handset compatibility, while adding real-time end user interactivity like voting, mobile marketing, advertising and access to all forms of real-time content. MOMA furthermore integrates built-in capabilities for transactional billing, customer care and marketing to satisfy the growing needs of major brands and marketing agencies.
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Forward Looking Statement: All statements in this news release that are not based on historical fact are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995 and the provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (which Sections were adopted as part of the Private Securities Litigation Reform Act of 1995). While management has based forward-looking statements contained herein on current expectations, information on such expectations may change. Forward-looking statements rely on a number of assumptions concerning future events and are subject to a number of risks, uncertainties, and other factors, which could cause actual results to materially differ from such statements.
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