Pain Relief Now a Fundamental Part of Life’s Quest and the Internet is the First Stop for Seniors
HealthSonix, Inc. — (PINKSHEETS: HSXI) (FRANKFURT: H7S) – Stock Guru Profile HSXI
HealthSonix has tapped into what is known as the ‘gray market.’ The demographics and economic trends of this market are not to be underestimated. Seniors’ are evidencing an increasing desire to participate in the healthcare decision-making process. This is partly attributable to the accessibility of information on the internet. HealthSonix with its internet marketing is precisely on track. See: Arthritis Treatment Centers of America
Online seniors are approaching physicians with information from the Internet – Source: IMPACT survey, 2002
Meeting seniors’ health information needs
HealthSonix through its online presence with Arthritis Treatment Centers of America which is ensuring that the information they are supplying caters to the needs of online seniors. Primary research indicates that the senior population is searching for a wide range of health information, from living a healthy lifestyle to more general health areas related to demographic status and to specific disease areas. Unlike middle-aged women, who use the Internet to locate health information about those for whom they care (both young and old), seniors are predominantly searching for information for themselves. Furthermore, for seniors with online access, the Internet is becoming a main research source for health information.
Among those seniors who had already looked for health information in the last 12 months, over 50% had searched for information on living a healthy lifestyle. The second and third favorite topics were clearly age-related, with cardiovascular problems and cancer being particularly high profile. Indeed, information on age-related diseases was the focus of online searches for up to 55% of health information-seeking seniors, as illustrated below.
Online seniors are growing in numbers. We will examine those numbers next. HealthSonix is appealing to a market which is growing exponentially and reaching them through the internet. This is right on target.
SOURCE: IMPACT survey, 2002
SOURCE: United Nations (2003)
SOURCE: HealthSonix, Inc.
About HealthSonix Inc.: HealthSonix Inc. (PINKSHEETS: HSXI) (FRANKFURT: H7S) is a publicly traded medical technology company. The Company’s core offerings are based on proprietary, patent pending medical technologies that use sound pressure waves to administer sub-sensory micro vibration to the human body. Precisely formatted low frequency sound pressure waves are 80% effective in treating the pain of many diseases, particularly arthritis. All treatments and products are safe, non-invasive, drug free, and have no known side effects.
Forward Loooking Statement: A number of statements contained in this report are forward-looking statements, which are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance of products and technologies, competitive market conditions, successful integration of acquisitions, the ability to secure additional sources of financing, the ability to reduce operating expenses and other factors not set forth herein. The actual results that the Company may achieve may differ materially from any forward-looking statements due to such risks and uncertainties.
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