Stock Guru Profile HSXI
HealthSonix has tapped into what is known as the ‘gray market.’
The demographics and economic trends of this market are not to be underestimated. Seniors are evidencing an increasing desire to participate in the healthcare decision-making process. This is partly attributable to the accessibility of information on the internet. HealthSonix has focused on their online demographic – Link here to HealthSonix: Arthritis Treatment Centers . Business Insights has focused this phenomena and their data indicates that HealthSonix is approaching the gray market in one of the most effective and certainly cost effective manners: The Internet!
Harnessing the power of the web to communicate with seniors
The Internet is an increasingly ideal means of communication between pharmaceutical companies and seniors. Use of the Internet and other technologies with Internet access is growing among seniors. Despite Internet penetration rates in this population group remaining lower than for any other age group, take-up rates are far higher. In addition, seniors spend a considerable amount of time accessing the Internet for personal as opposed to professional reasons, providing pharmaceutical companies with further motivation to target this demographic group. Indeed, over one-quarter of online seniors in the US access the Internet for at least five hours a week for personal reasons.
In the major Western markets, Internet penetration rates among the 55 and over age group range from 48% in Germany to 59% in the US. Internet use appears low when compared to that of younger age groups. However, in the future the aging 35-54 year old generation will drive increased senior penetration rates. Primary research reveals that Internet use grew between March 2001 and May 2002 by 40% to 51% of survey participants in the 55-64 age group and by 17% to 32% among the 65 and over group, as illustrated below. Results reflect analysis of the IMPACT surveys in 2001 and 2002. IMPACT 2001 questioned a total of 13,762 adult consumers in France, Germany, Italy, Spain, Sweden, the UK and the US. IMPACT 2002 surveyed 4,531 adult consumers in France, Germany, Italy, Spain, the UK and the US. In both years, the sample was random and not targeted at patients with specific medical conditions or a predisposition towards Internet usage. All interviews were conducted by telephone.
The HealthSonix: Arthritis Treatment Centers fully addresses the gray market’s questions and needs regarding arthritis and in that venue supplies a real solution for pain relief. Health information websites are the most popular online information channel among seniors, Arthritis Treatment Centers is aimed specifically at providing disease information to seniors.
Source: Business Insights Limited, 2004
SOURCE: United Nations (2003)
HealthSonix Inc.
14252 Culver Drive
Suite 107
Irvine CA 92604-0317
Tel: (949)417-8880
Fax: (949)271-3760
www.HealthSonix.com
About HealthSonix Inc.: HealthSonix Inc. (PINKSHEETS: HSXI) (FRANKFURT: H7S) is a publicly traded medical technology company. The Company’s core offerings are based on proprietary, patent pending medical technologies that use sound pressure waves to administer sub-sensory micro vibration to the human body. Precisely formatted low frequency sound pressure waves are 80% effective in treating the pain of many diseases, particularly arthritis. All treatments and products are safe, non-invasive, drug free, and have no known side effects.
Forward Loooking Statement: A number of statements contained in this report are forward-looking statements, which are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance of products and technologies, competitive market conditions, successful integration of acquisitions, the ability to secure additional sources of financing, the ability to reduce operating expenses and other factors not set forth herein. The actual results that the Company may achieve may differ materially from any forward-looking statements due to such risks and uncertainties.
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