I am a big believer in this business model; it is based on the Google matched ad program.
Internet searches for healthcare issues are a leading search topic internationally. HNSO now has a search engine for patient research in healthcare issues and the revenue is derived from advertising.
HNSO intends to match ads to searches. So if you are searching for heart related issues, pharmaceuticals for blood pressure may appear. This is based on the incredibly successful Google model. No further explanation needed on that one!
I asked our research department to look at how health care issues are searched for, and women are much more likely than men to search the Internet for information on health, according to research conducted by two professors from Bryant University in Smithfield, Rhode Island.
“Women are much more proactive in terms of their healthcare and are also more likely to be caretakers to children, husbands, and parents,” Dr. Janet Morahan-Martin noted in a telephone interview with Reuters Health. “When it comes to healthcare and information on health, women’s online behavior…conforms to their off-line behavior. Women are more likely to ask for help than men,” she added.
In addition to being more likely than men to seek online support for medical problems, women were also more likely to use the Internet to obtain healthcare information for others. Overall, they visited more health sites than men, the data show.
This means that both prescription medicines and non-prescription medicines for adult and children will appeal to this segment.
I know this is a great source of revenue!
MedNets.com had nearly 400,000 visitors in the past year with a concentration in consumers.
This consumer focus joins the MedBioWeb divisions FamilyMedicalNet portal.
This means advertisers and sponsors will find a place to promote their products to professionals and directly to the consumer through Healthnostics’ MedBioWeb Corp.
I think this is a brilliant marriage!
SOURCE: Healthnostics, Inc.
Healthnostics, Inc.
Cynthia DeMonte, 917-273-1717
cynthiademonte@gmail.com
6701 Democracy Blvd.
Suite 300
Bethesda, MD 20817
http://www.healthnostics.com
Phone: 301 571-9331
About Healthnostics: Healthnostics, Inc. is a medical and biotechnology analytics company that provides patient clinical monitoring and risk management systems to acute care hospitals, and utilizes its Internet portals to deliver medical and biotechnology resource information to industry professionals as well as to the general public. Healthnostics’ major products include: MedGuardian, a patient care monitoring and risk management system for hospitals that is fully Web-based; and through the MedBioWeb subsidiary, MedBioWorld(TM), one of the largest professional medical and biotechnology resource and reference portal sites on the Internet, and FamilyMedicalNet, a companion consumer healthcare information portal. For further information regarding Healthnostics, please visit Healthnostics (www.healthnostics.com), MedGuardian (www.med-guardian.com), MedBioWorld (www.medbioworld.com), and FamilyMedicalNet (www.familymedicalnet.com).
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INDUSTRY KEYWORD: Technology Internet Software Health Biotechnology Hospitals Other Health