A prominent Manhattan-based production company, Nick Davis Productions, has a new concept show. It’s the story of Clearly Canadian as it seeks to regain its crown in beverage industry.
The story of Clearly Canadian is compelling. Can such a TV show help propel this company that previously sold over two billion bottles of its flavored water product back in to national prominence? Can this once super growth company turn itself back into a winner and meet or exceed its past dominance within a total $63-billion beverage market, in the alternative beverage sector it pioneered twenty years ago?
The answer is not found exclusively in the Reality TV show. Clearly Canadian is confident and they do not believe they are taking a risk in bearing it all. They have nothing to hide and so much in which they can take complete pride. Clearly Canadian is doing every thing possible to turn this company around. Reality TV is just more evidence of their diligence which will be clearly visible to anyone who cares to tune in.
To date, Clearly Canadian has sold in excess of two billion bottles of its unique naturally flavored waters.
Producer Nick Davis notes: “As the story of Clearly Canadian unfolds, viewers will experience what could truly become a modern-day Cinderella story. Unlike shows such as The Apprentice, the people, the business and the deals are real and massive amounts of money are on the line. Until now, there’s never been a show that takes us behind-the-scenes of a real company trying to succeed. This full-access reality series will honestly portray all the corporate drama, the financial intrigue, deal-making and pressure that exists in the high stakes corporate world.”
Not only will this series enthrall viewers from the first episode, it will undoubtedly redefine business reality television. Filming for the premiere episode of “Clearly Canadian: Reality of a Turnaround” recently commenced in Ft. Lauderdale, Miami and Vancouver. The pilot episode will focus on the creative corporate maneuverings (and some time humorous attempts) employed to revive the fortunes of this once mighty beverage company.
Brent Lokash, president of Clearly Canadian, stated: “This proposed series is both exciting and yes, a little scary at the same time. The massive exposure of the brand and product lines to a national television audience in the tens of millions is exciting. The fact that we have little room for error and our moves will be documented for all to see is scary; however I am confident that we have the right team in place to execute our initiatives.”
Nick Davis Productions is currently producing The Chief for Court TV, and is also developing a top-secret pilot for Turner Classic Movies. NDP is also the creator of the award-winning Court TV series Stories of the Innocence Project, and has produced and developed shows for Lifetime, Bravo, ABC, UPN, Discovery, VH1, A&E, USA and Sci-Fi Channel.
Literally: Stay tuned! We will set the stage to remind you why this is such a compelling story.
Clearly Canadian – Has a Compelling Story
Clearly Canadian Enters New Reality – Reality TV
Clearly Canadian (OTCBB – CCBEF)
This is a story not just of a business but of the people behind the business and their struggles and victories. We want to remind our readers of a few of those successes we have chronicled here at Stock Guru.
Although Clearly Canadian was once one of the fastest of non alcoholic drinks, the company has been struggling with financial losses for a decade. Our post of just last Thursday celebrated a milestone for the company once besieged with debt when the announced they were debt free!
A Little History Lesson in Clearly Canadian
Clearly Canadian was founded in the mid 1980’s by Douglas Mason who had introduced Jolt Cola, a high caffeine drink, in Canada and the U.S. The company’s flagship line of sparkling flavored water was launched in 1988. The innovative product hit Canada and U.S. Under Mason’s leadership Clearly Canadian went on to expand its portfolio with a unique fruit drink containing floating balls of gel. Newcomers failed to repeat flagship line’s original success and all in due course were dropped.
Meanwhile Clearly Canadian flavored water beverages began to face increasing competition as water and soft drink producers filed into the now booming segment. By 2000 Clearly Canadian was in difficulties as it announced the first of relaunches, reformulations, and assest sales in a vain attempt to move the business back on track.
Last year Mason resigned as President, Chairman, and CEO after negotiating a 5.7 million dollar financial restructuring which gave a controlling stake in Clearly Canadian to BG Capitol.
Who the Stars Are
BG Capital chose Brent Lokash, a lawyer with a background in corporate finance, mergers and acquisitions to lead Clearly Canadian as President and CFO. Lokash has instituted a comprehensive series of measures to restore the companies fortunes.
New management includes Leo Novosel, former Snapple Zone Vice President, as sales director and Sonia Manson, former national brand manager at Weston bakeries, as marketing manager
The advisory board includes Brian O’Bore, former President of the Yohoo/Orangina Beverage Company and now CEO of Innov8 with James Dines of the Dines Newsletter, a respected investment newsletter, as Chairman.
What the Story Is
Corporate restructuring was implemented and the re-organized company has been successful in reducing costs and improving profit margins.
A new system-wide distribution agreement with Dr. Pepper/Seven up bottling group in the US owned by Cadbury Schweppes of the UK was engaged.
The Clearly Canadian line was re-launched in regular and zero calorie versions with a new stylish Maple Leaf packaging, reflecting their company’s namesake: Canada.
Clearly Canadian announced its intent to work with funding Global Water to complete two water systems by the end of 2006 in villages located in Guatemala and Nicaragua. The company also set a target to complete 20 new water projects by 2010, bringing safe water supplies to over 10,000 people who do not currently have access to this essential part of life. Global Water is a U.S.-based, non-profit organization committed to establishing safe water supplies in developing nations.
Steve Nash, two time NBA most valuable player, a Canadian, and a guard with the Phoenix Suns, signed with Clearly Canadian announcing his endorsement was about more than money. “I have been very selective about the companies I have had relationships with over the years,” Nash said in a statement. “I was also drawn to Clearly Canadian because it is a company that understands its responsibility to give back to those less fortunate.” Nash reaffirmed the company’s humanitarian support by noting his excitement about Clearly Canadian’s plans to build safe drinking water systems in villages in Central and South America an initiative which began with projects in Guatemala and Nicaragua.
The continuing drama within the company is being closely followed even as we read.
The reality of a turn around will be public soon. Aren’t you glad you read about it before you and everyone else watched it on television.
About Clearly Canadian
Based in Vancouver, B.C., Clearly Canadian Beverage Corporation markets premium alternative beverages and products, including Clearly Canadian® sparkling flavoured water and Clearly Canadian O+2® oxygen enhanced water beverage which are distributed in the United States, Canada and various other countries. Since its inception, the Clearly Canadian brand has sold over 90 million cases equating to over 2 billion bottles worldwide. Additional information about Clearly Canadian may be obtained at www.clearly.ca.
Forward Looking Statements
Statements in this news release that are not historical facts are forward-looking statements that are subject to risks and uncertainties. Words such as expects, intends, plans, may, could, should, anticipates, likely, believes, estimates, potential, predicts, continue and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analysis and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management, including, but not limited to, the Company·s belief that a strong financial foundation could accelerate its efforts towards broadening distribution, increasing availability of its product lines, exploring all profitable alternatives related to its brand name, developing new business and product lines and implementing its stated strategic initiatives. These assumptions are subject to many risks, and actual results may differ materially from those currently anticipated. These risks include, by way of example and not in limitation, general economic conditions, changing beverage consumption trends of consumers, the Company·s ability to generate sufficient cash flows to support general operating activities and capital expansion plans, competition, pricing and availability of raw materials, the Company·s ability to maintain the current and future retail listings for its beverage products and to maintain favorable supply, production and distribution arrangements, laws and regulations and changes thereto that may affect the way the Company’s products are manufactured, distributed and sold and other factors beyond the reasonable control of the Company. Additional information on factors that may affect the business and financial results of the Company can be found in filings of the Company with the U.S. Securities and Exchange Commission and with the British Columbia and Ontario Securities Commissions.
Contact:
Clearly Canadian Beverage Corporation
Investor Relations contact:
Steve Cook, 800-983-0993
investor@clearly.ca
or
Marketing contact:
604-742-5314
smanson@clearly.ca
View the StockGuru Profile for Clearly Canadian Beverage Corporation:
http://www.stockguru.com/profiles/ccbef/
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