Clearly Canadian (OTCBB – CCBEF)
Stock Guru Profile – Clearly Canadian
Organic growth is only natural for the naturally successful Clearly Canadian!
In the The Annual Letter to Shareholders Brent Lokash, President of Clearly Canadian, indicated that a 2007 goal was to enter the snack business. Emulating Frito Lay, king of the beverage and snack food industry is a good idea but Clearly Canadian has taken that one step further.
Clearly Canadian is combining beverages and snacks with an ORGANIC twist.
Clearly Canadian has acquired DMR Food Corporation which operates under the name Sweet Selections. DMR is the leading seller of organic and natural snack foods in Eastern Canada. This acquistion compliments the recent introduction of Clearly Canadian Natural Enhanced Waters, including dailyEnergy, dailyVitamin and dailyHydration. Sweet Selections has a growth rate of over 25% per year and a strong presence in Canada’s largest grocery chains.
“We see great upside in Sweet Selection’s business over the next several years as retailers are placing a major emphasis on organic and natural products. With a growth rate of over 25% per year and a strong presence in Canada’s largest grocery chains, Sweet Selections is an ideal complement to Clearly Canadian’s brand recognition and established presence in the beverage sector. This combination creates a host of opportunities to penetrate our key markets and fulfills our stated objective to enter into the complementary snack food market.”
Brent recently noted, “Sweet Selections is a fast growing and profitable company. This acquisition will nearly double top line revenues with little immediate dilution to our shareholders.”
The bottom line is: organic foods have finally and fully engaged the mainstream consumer. Organic products are now available in nearly three out of four supermarkets in the United States, according to a 2004 Datamonitor study.
Sales of organic foods have passed $10 billion, about triple the total for 1997. Virtually every major manufacturer is in the process of buying or developing organic brands.
Mainstream food companies have now embraced organic foods. Kraft has a rapidly expanding line of natural and organic foods under the Back to Nature brand, which it acquired in 2003. Frito-Lay has a new line called Natural which includes natural and organic versions of its popular Tostitos, Doritos, Cheetos and Ruffles brands. And Groupe Danone purchased a controlling interest in Stonyfield Farm in late 2003, ostensibly to gain a foothold in the organic yogurt market that Stonyfield had developed.
Mainstream retail food chains have embraced organic foods, and this has led to a revolution in store design and marketing. Wal-Mart, and most major chains, including Ahold, Albertson’s, The Kroger Co. and Safeway carry a growing array of organic produce and packaged foods. Retailers are competing with specialty chains like Whole Foods, Wild Oats and others. Safeway, for instance, is spending some $100 million to reinvent its image with remodeling that includes softer lighting, upscale flooring, and new, woodier displays–as well as more organic products.
Fourty-four percent of all organic foods are sold through conventional supermarkets, grocery stores and club stores, and the ratio is growing.
Clearly Canadian is in a growth sector of a growth industry and following the lead of one of the most successful companies in our time.
Additional information about Clearly Canadian may be obtained at http://www.clearly.ca/.
SOURCE:
Business Wire and
Clearly Canadian Beverage Corporation
Investor Relations contact:
Steve Cook, 800-983-0993
investor@clearly.ca
or
Marketing contact:
604-742-5314
smanson@clearly.ca
Forward Looking Statements Statements in this news release that are not historical facts are forward-looking statements that are subject to risks and uncertainties. Words such as expects, intends, plans, may, could, should, anticipates, likely, believes, estimates, potential, predicts, continue and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analysis and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management, including, but not limited to, the Company’s belief that a strong financial foundation could accelerate its efforts towards broadening distribution, increasing availability of its product lines, exploring all profitable alternatives related to its brand name, developing new business and product lines and implementing its stated strategic initiatives. These assumptions are subject to many risks, and actual results may differ materially from those currently anticipated. These risks include, by way of example and not in limitation, general economic conditions, changing beverage consumption trends of consumers, the Company’s ability to generate sufficient cash flows to support general operating activities and capital expansion plans, competition, pricing and availability of raw materials, the Company’s ability to maintain the current and future retail listings for its beverage products and to maintain favorable supply, production and distribution arrangements, laws and regulations and changes thereto that may affect the way the Company’s products are manufactured, distributed and sold and other factors beyond the reasonable control of the Company. Additional information on factors that may affect the business and financial results of the Company can be found in filings of the Company with the U.S. Securities and Exchange Commission and with the British Columbia and Ontario Securities Commissions.
Disclosure: Pentony Enterprises LLC was compensated $12,000 for profile coverage. Pasadena Capital Partners has received $30,000 and 125,000 warrants. Pasadena expects to receive 125,000 additional warrants for continued services. Pentony Enterprises LLC is affiliated with Pasadena Capital Partners and shares in the compensation received. Pentony Enterprises LLC is not a registered investment advisers or broker/dealers. Pentony Enterprises LLC makes no recommendation that the purchase of securities of companies profiled in this web site is suitable or advisable for any person or that an investment such securities will be profitable. In general, given the nature of the companies profiled and the lack of an active trading market for their securities, investing in such securities is highly speculative and carries a high degree of risk.
Safe Harbor Statement: All statements contained herein, as well as oral statements that may be made by the Company or by officers, directors or employees of the Company acting on the Company’s behalf, that are not statements of historical fact, constitute “forward-looking statements” and are made pursuant to the Safe-Harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause the actual results of the company to be materially different from the historical results or from any future results expressed or implied by such forward-looking statements. Such risks and uncertainties are outlined in the Company’s Annual Report on Form 10-K as filed with the Securities and Exchange Commission. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.
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