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StockGuru Blog: Clearly Canadian Beverage – Organic Beverages; Recognizing and Responding to Industry Trends Quickly

Clearly Canadian (OTCBB – CCBEF)
Stock Guru Profile – Clearly Canadian

In the President’s Annual Letter to Shareholders there were many issues addressed. It is obvious that a number of factors contribute to a Clearly Canadian’s success in the marketplace. Clearly Canadian has shown themselves to understand the market for their product which relies on packaging, product formulation and market trends. Clearly Canadian has been able to deliver a product that delivers what the public wants in all these areas.

* Innovation has been fundamental in their choice of flavored waters. This has the potential to bring new consumers to the water category and they have in essence created a a new beverage category.

* Packaging has delivered the punch. It is unique, eye-catching, functional and appropriate to this product category.

* Clearly Canadian’s Overall Product Concept is appealing. Including Steve Nash as their spokesperson reinforces precisely what they are delivering: strong, fresh and powerful.

Clearly Canadian is a standout. They offer something new and special to the industry and they continue to evolve with the market. The President’s letter noted that Clearly Canadian intended to expand into
the organic product areas. This is a perfect example of Clearly Canadian being on top of trends and market demand.

The Letter to Shareholders once again indicated that Clearly Canadian is on top of what is cutting edge in the beverage market: Organic Beverages. Brent Lokash noted: “More important, the groundwork has been laid to expand into the organic product areas.”

The organic beverages market relies upon the public concern regarding the safety and integrity of the food supply and this has concerned consumers for a number of years.

Organic products are more expensive to grow and manufacture than conventional alternatives, and the increased prices have been passed on to consumers. Nonetheless, increased sales suggest that consumers are willing to pay more for food they consider to be more healthful.

Two thirds of the organic beverages market comprises non-dairy beverages, including soy milk, but also ranging from organic carbonated beverages to organic juice and tea. The wide-ranging variety of beverages in this segment demonstrates the extent to which “organic” has grown as a manufacturing method.

Organic foods are derived from crops grown without the use of conventional pesticides, artificial fertilizers, or sewage sludge – animals reared without the routine use of antibiotics and without the use of growth hormones – Food processed without ionizing radiation and without the use of a wide range of food additives – food produced on all levels without the use of genetically modified organisms

Clearly Canadian’s interest in this important new segment of the market indicates their ability to move quickly in recognizing trends and adapting to market demand.

Link Here for Clearly Canadian’s Chart. It’s hard not to love a chart like this. It’s a classic.

Additional information about Clearly Canadian may be obtained at http://www.clearly.ca/.
SOURCE:

Business Wire and
Clearly Canadian Beverage Corporation
Investor Relations contact:
Steve Cook, 800-983-0993
investor@clearly.ca$
or
Marketing contact:
604-742-5314
smanson@clearly.ca

Forward Looking Statements Statements in this news release that are not historical facts are forward-looking statements that are subject to risks and uncertainties. Words such as expects, intends, plans, may, could, should, anticipates, likely, believes, estimates, potential, predicts, continue and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analysis and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management, including, but not limited to, the Company’s belief that a strong financial foundation could accelerate its efforts towards broadening distribution, increasing availability of its product lines, exploring all profitable alternatives related to its brand name, developing new business and product lines and implementing its stated strategic initiatives. These assumptions are subject to many risks, and actual results may differ materially from those currently anticipated. These risks include, by way of example and not in limitation, general economic conditions, changing beverage consumption trends of consumers, the Company’s ability to generate sufficient cash flows to support general operating activities and capital expansion plans, competition, pricing and availability of raw materials, the Company’s ability to maintain the current and future retail listings for its beverage products and to maintain favorable supply, production and distribution arrangements, laws and regulations and changes thereto that may affect the way the Company’s products are manufactured, distributed and sold and other factors beyond the reasonable control of the Company. Additional information on factors that may affect the business and financial results of the Company can be found in filings of the Company with the U.S. Securities and Exchange Commission and with the British Columbia and Ontario Securities Commissions.

Disclosure: Pentony Enterprises LLC was compensated $12,000 for profile coverage. Pasadena Capital Partners has received $30,000 and 125,000 warrants. Pasadena expects to receive 125,000 additional warrants for continued services. Pentony Enterprises LLC is affiliated with Pasadena Capital Partners and shares in the compensation received. Pentony Enterprises LLC is not a registered investment advisers or broker/dealers. Pentony Enterprises LLC makes no recommendation that the purchase of securities of companies profiled in this web site is suitable or advisable for any person or that an investment such securities will be profitable. In general, given the nature of the companies profiled and the lack of an active trading market for their securities, investing in such securities is highly speculative and carries a high degree of risk.

Safe Harbor Statement: All statements contained herein, as well as oral statements that may be made by the Company or by officers, directors or employees of the Company acting on the Company’s behalf, that are not statements of historical fact, constitute “forward-looking statements” and are made pursuant to the Safe-Harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause the actual results of the company to be materially different from the historical results or from any future results expressed or implied by such forward-looking statements. Such risks and uncertainties are outlined in the Company’s Annual Report on Form 10-K as filed with the Securities and Exchange Commission. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

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