Clearly Canadian (OTCBB – CCBEF)
Stock Guru Profile – Clearly Canadian
Clearly Canadian has launched a new proprietary 1-Liter plastic bottle for our Clearly Canadian sparkling flavoured waters. The 1-Liter Clearly Canadian sparkling flavoured waters will be made available in Original (strawberry and blackberry) and Zero Calorie (pink grapefruit and blueberry) flavours.
The new 1-Liter package, now gaining North American distribution and sales, reflects a similar label and package design as the 14oz Clearly Canadian sparkling flavoured water glass bottles re-launched in May 2006, including the same classic embossed maple leafs and an expanded display of the company’s Global Water initiative and partnership with two-time NBA/MVP star, Steve Nash. This reflects a marketing policy focused on helping the energy of the environment, an energy that is being conveyed through the packaging and through Clearly Canadian’s marketing environment.
Consumers are concerned with doing good and are choosing to align themselves with brands which are helping them be good and to do good. Clearly Canadian is building on the need for ‘goodness’ and taking it a stage further.
These same consumers are ‘growing up.’ They are going to college, graduating from college and finding their first aparments and first homes. They have a need for the 1-Liter bottle now and a place to store it!
This is the new ‘energy generation’ and Clearly Candian’s marketing and philosophy fits their lifestyle, whether it’s a bottle to go or a 1-Liter bottle for the home. The choice in size benefits from the same marketing plan and common goal which is maximizing a growing trend—-a reinterpretation of energy for the 21st Century that focuses on positive change.
Clearly Canadian is now hitting the shelves in a variety of sizes and growing in popularity. All sizes are impacting upon and influencing environmental energy through Clearly Canadian brand initiatives which plays to the sensibilities of today’s social conscience, ‘ethical energy,’
This is a win/win situation for Clearly Canadian.
Link here to enter the ‘Hang with Steve Nash’ contest.
Additional information about Clearly Canadian may be obtained at http://www.clearly.ca/.
SOURCE:
Business Wire and
Clearly Canadian Beverage Corporation
Investor Relations contact:
Steve Cook, 800-983-0993
investor@clearly.ca
or
Marketing contact:
604-742-5314
smanson@clearly.ca
Forward Looking Statements Statements in this news release that are not historical facts are forward-looking statements that are subject to risks and uncertainties. Words such as expects, intends, plans, may, could, should, anticipates, likely, believes, estimates, potential, predicts, continue and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analysis and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management, including, but not limited to, the Company’s belief that a strong financial foundation could accelerate its efforts towards broadening distribution, increasing availability of its product lines, exploring all profitable alternatives related to its brand name, developing new business and product lines and implementing its stated strategic initiatives. These assumptions are subject to many risks, and actual results may differ materially from those currently anticipated. These risks include, by way of example and not in limitation, general economic conditions, changing beverage consumption trends of consumers, the Company’s ability to generate sufficient cash flows to support general operating activities and capital expansion plans, competition, pricing and availability of raw materials, the Company’s ability to maintain the current and future retail listings for its beverage products and to maintain favorable supply, production and distribution arrangements, laws and regulations and changes thereto that may affect the way the Company’s products are manufactured, distributed and sold and other factors beyond the reasonable control of the Company. Additional information on factors that may affect the business and financial results of the Company can be found in filings of the Company with the U.S. Securities and Exchange Commission and with the British Columbia and Ontario Securities Commissions.
