Clearly Canadian Beverage Corporation (OTCBB: CCBEF)
Clearly Canadian Beverage Corporation (OTCBB: CCBEF) announced today that Steve Nash, a Canadian, and two-time NBA Most Valuable Player, has entered into a three year worldwide product endorsement relationship with Clearly Canadian. Steve Nash will also serve on the Clearly Canadian Advisory Board. At the 2000 Olympics in Sydney, Australia, Nash captained Canada’s national basketball team to a successful berth in the quarter-finals of the tournament.
“I have been very selective about the companies I have had relationships with over the years,” said Nash. “The Clearly Canadian relationship is a natural fit for me. Not only are we both from British Columbia, but it is a company with great products which I enjoyed while I was growing up in Canada. I was also drawn to Clearly Canadian because it is a company that understands its responsibility to give back to those less fortunate. I believe working together we can bring great exposure and results to the company’s wonderful products and charitable initiatives.”
Mr. Nash is a three time NBA All-Star. He recently took the NBA’s Phoenix Suns to the Western Conference finals for the second year in a row. He was named one of the “100 Most Influential People” in TIME Magazine’s annual issue.
Nash will support the sparkling flavoured waters marketed by Clearly Canadian.
Clearly Canadian’s recently announced Global Water initiative will be a focus of Nash as well. Clearly Canadian is involved in the initiative of building safe drinking water systems in Central and South American villages.
Brent Lokash, President of Clearly Canadian, stated, “I cannot think of a better spokesperson for our company. Steve Nash has a reputation for superior results through hard work, dedication and perseverance. We have admired these traits for years and watched and rooted for him as he has risen through the ranks of the NBA to ultimately become a two time/back to back MVP, joining the likes of Magic Johnson and Michael Jordan.” Continued Mr. Lokash, “We are elated by this relationship and believe this gives us a tremendous boost in our stated mission, to once again become a preeminent name in the beverage industry.”
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