China Media Group Stock Guru Profile CHMD.OB
CHMD: Powerful Alliance with Chinese Government to Further U.N. Goals Creates Lucrative Opportunity
China Media Group Corporation (OTCBB: CHMD) is media company focused on the lucrative Chinese market with offices in Beijing, Hong Kong and Texas.
China’s government is trying to fix its ailing rural health-care system, but health experts say the effort will fail unless the state educates the public about basic health issues and that is precisely where CHMD comes into the picture. They have a contractual relationship with China to educate the public on health issues which is something China has simply never done.
The Chinese government has been pouring millions into medical infrastructure for the countryside, responding in part to its experience with Severe Acute Respiratory Syndrome (SARS) in 2003, but it has done little to educate the public.
Beijing Ren Ren Health Culture Promotion Ltd. is a subsidiary of China Media. Beijing Ren Ren has been appointed by the Chinese Central Government to manage their nationwide health education and awareness program under the United Nations Millenium Goals Project Program. This is a powerful alliance which has created a unique nationwide full media licensing authority to China Media Group.
The Chinese Government pursuant to the United Nations’ Millennium Development Goals Program named this project The Great Wall of China Project .
China has agreed to promote crucial health education and health awareness to 85% of its citizens by 2015, including high profile diseases such as AIDs, hepatitis and other health topics including child health and disease prevention.
China found itself ill-prepared to deal with the deadly epidemic, and the virus spread quickly through several provinces because of lack of facilities. Following that crisis, the government announced a $252 million investment to improve the rural health infrastructure.
Central leaders have also pledged to reverse a long-standing trend of providing health care for towns and cities while neglecting the countryside. Beijing is spending 10 billion yuan ($1.2 billion) on rural medical care this year, nearly double the 5.8 billion it spent in 2006.
But health experts and nongovernmental medical workers in the countryside warn that China’s attempts to mend the dilapidated health system in the villages are skewed towards improving its “hardware.” The government is neglecting public education, they say.
“Not only infrastructure and technology are needed to achieve better health-care, the population needs a better awareness of disease and what causes it,” said James Murray, coordinator for Plan China, an NGO involved in rural health-programs in central China.
Summing up his seven-year experience of running health-care programs in China’s rural areas, Murray said one of the main problems was that the country’s health-care system focused on curative rather than preventive care. Educating the public on health care is precisely what CHMD will be doing and is doing! And they have a contract to do this until 2015.
In the six counties in the central province of Shaanxi where his organization works, less than 5 percent of mothers and just 1 percent of young people had basic knowledge of HIV/AIDS and other sexually transmitted diseases, he said.
“There is no obligation to provide residents with health education, and the government does not invest funds for this,” Murray told the Foreign Correspondents Club of China in Beijing. There was also little incentive for government health workers to be proactive in promoting disease prevention.
Poor knowledge about epidemics and infectious diseases — exacerbated by a lack of government effort to educate the public about prevention — is now threatening to undo some of the progress that China has made in cutting poverty and boosting incomes over the past 25 years.
The easy access of CHMD’s program is designed to remedy the bleak healthcare education landscape in China. In some parts of the country, particularly in the poorer hinterland, diseases such as tuberculosis and measles, which were once thought to have been eradicated, are now returning. A number of recent health scares, including the SARS outbreak and avian influenza, have highlighted the sorry state of China’s health-care system.
The demise of rural health care began in the late 1970s with the collapse of state communes. During the first decades of communist rule, the government provided health care for all residents through its cooperative medical scheme. However, with the dawn of economic reforms in the early 1980s, people in rural China were forced to pay out-of-pocket for their treatments.
By 2003, some 90 percent of the country’s rural population, or 800 million, did not have any health-insurance coverage. As the state withdrew from health provision for the countryside, rural doctors were forced to become businessmen, prescribing costly medicines that earned them commissions. Rural doctors sometimes earn as little as $60 a year.
The government spending cuts on health-care had also forced hospitals and clinics to increase their fees and turn people who cannot afford the treatment away.
Poor health care is one of the main causes of growing rural unrest across the country, inspiring the government to boost investment in medical infrastructure and arrest the decline in national health.
Government spending on medical care in 2006 was only 5.5 percent of the gross domestic product, an amount that is still low compared to developed countries, which spend about 8 percent of their gross domestic products on healthcare.
Outside observers have been equally critical of China’s neglected health-care system. A recent report by the World Health Organization, which ranked the public-health systems of 191 countries, placed China 144th after evaluating the fairness of access to health care and the fairness of contributions to the total cost of health care. By comparison, India, which has a per capita income half as large as China’s, ranked 112th.
The Chinese Government pursuant to the United Nations’ Millennium Development Goals Program named this project The Great Wall of China Project .
China has agreed to promote crucial health education and health awareness to 85% of its citizens by 2015, including high profile diseases such as AIDS, hepatitis and other health topics including child health and disease prevention.
Con Unerkov, Chairman of China Media Group, is aggressively contacting advertisers and healthcare companies to support advertising in this high traffic, high value area for advertising.
CHMD has received a nationwide advertising license from the Chinese Central Government and is the exclusive company to roll out The Great Wall of China Project to 2015.
Source: China Media Group and International Service Press
China Media Group Corporation
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