KCM Holdings Corporation (OTC: KCMH) is a strategic business development and holdings company specializing in a broad range of strategic business incubation, support, design and development ventures. KCM services include, but are not limited to: strategic development, operational planning, and systems integration solutions; collaborative facilitation, systems analysis and evaluation processes; and strategic marketing and commercialization services, including a comprehensive suite of essential marketing tactics and supporting technologies.
The company’s focus is to improve the efficacy of its clients’ operational processes as part of our commitment to enhance clients’ corporate reputation and brand, thereby contributing to their performance and fiscal success. To achieve this, several proprietary strategic models and intellectual properties have been developed and integrated across all facets of our public and private service spheres. The company has also secured preferred partnerships with strategic value-added organizations to leverage patented technologies and complimentary intellectual properties.
KCM has successfully serviced the strategic planning, modeling, process design and business development needs of companies and government agencies in various industries. Through innovative practices and sound business acumen, KCM continues to identify, leverage, partner with and/or acquire intellectual properties/companies with innovative products and services that create successful and sustainable internal revenue models, and deliver favorable financial performance results for our shareholders. The company’s overall strategic approach is to build a diverse portfolio of successful ventures across multiple industries to mitigate risk and enhance the stability of our business model. A key component of this approach is to develop business models within industries that focus on delivering social value, awareness and the integration of global markets. Once these models mature, the companies will either be sold or brought public through the micro cap arena, with a percentage of these companies being held by KCM Holdings Corporation in part or in their entirety.
Business Environment
Today’s business environment is rapidly changing at a pace not experienced in recorded history. Business challenges are developing faster than the ability to create integrated solutions to deal with them. In this complex, mass mediated, hyper-competitive, and highly networked global business landscape, every company that seeks a sustainable competitive edge must harness and leverage the power of creative innovation. This requires an entrepreneurial spirit, disciplined strategy, integrated branding and courageous leadership. It also requires new models and methods that provide solutions for complex problems, rather than the linear mechanistic methods often used. KCM is a global business development consultancy founded on the principles of innovation, creativity and solutions-driven leadership. The company’s mission is transformation — transforming companies and entrepreneurs into the leaders of the new economy through their open and streamlined network of visionaries, thinkers, creators, strategists and highly action-oriented individuals who share their passion for service.
Service Subsidiaries
The KCM Group’s two main service subsidiaries, Blue Energy and KCM Strategic Media Group, are led by an experienced strategic execution, advisory and consultation team that has successfully serviced the strategic planning, modeling, process design and development needs of companies and government organizations in various industries, including:
* Energy
* Military
* Entertainment
* Education
* Financial
* Publishing
* Real Estate
* Health and Wellness
* Technology
* Government and Political Campaigns
* Intellectual Property Development
* Non-Profit
Anchored by the publicly traded entity, KCM Holdings Corporation, The KCM Group’s unique advantage is their access and ability to team their experienced strategic planners with hundreds of supporting tactical personnel with diverse experience across many industries. In addition to having an experienced, flexible and talented team of service driven professionals, The KCM Group has access to a host of intellectual properties, trademarks, strategies and revenue models that can be utilized across multiple industries to improve operational processes and deliver exceptional economic performance.
Blue Energy
Mission Oriented Business Integrated Services (MOBIS)
1. Business Consulting
2. Facilitation Services
3. Competitive Sourcing
KCM Strategic Media Group
Advertising & Integrated Marketing Services (AIMS)
1. Advertising
2. Public Relations
3. Web Based Marketing
4. Market Research &Analysis
5. Video/Film Production
6. Exhibit Design & Implementation
7. Conference, Event & Tradeshow
8. Commercial Photography
9. Commercial Art & Graphic Design
Both KCM’s MOBIS and AIMS divisions are built around a unique and proprietary strategy called The 5-Fold Media Matrix.
5_Fold Media Matrix
The 5_Fold Media Matrix is The KCM Group’s primary system that anchors all of their business development models and systems. The company uses it in all of its incubated and partner ventures. It is even used for organizational management which allows them to structure their companies to have the most impact in all media and marketing endeavors.
The first part of the five fold media matrix this is known as the prospecting phase. At this point in time, the advertiser is making the client or potential client aware of their business. The focus of the prospecting phase is positioning and your goal is increased rates of conversion. Positioning is what the advertised does to create desire for their particular type of product or service. The better they are at positioning, the more prospects they will convert into deciding to make a purchase.
Once the prospect has been converted, the next phase of the 5_Fold Media Matrix is the Proposition phase. This is where a converted prospect based on the advertiser’s proposition decides exactly what and how much they want to purchase. The focus here is to present the best value which, if done effectively, should result in an increased dollar amount in the initial transaction. Best value does not necessarily mean lowest price. The goal is to increase the dollar amount of the transaction, not the opposite.
The main goal is for the advertiser’s client to move into the purchasing region – the next phase of the 5_fold Media Matrix. The goal here is retention. This means turning a purchasing client into a loyal one. The other goal is to increase the frequency of purchases by that one client, whether it is of the same product or of complementary ones, that creates additional revenue streams for the business.
The last part is the Proactive phase. Here is where the 5_Fold expanded funnel shows its unique characteristics. It acknowledges that the client should remain an important part of your marketing efforts even AFTER the sale. The goal is for them to become a proactive brand advocate.
The Institute of Strategic Brand Leadership and the KCM Group have identified 40 plus tactics that can be easily integrated into this company’s 5_fold Media Matrix.
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