MBRN — Mobile Ready Entertainment Corp.
Mobile Ready Entertainment Corp. (PINKSHEETS: MBRN) has announced that it has entered into a Letter of Intent to acquire the assets of Key2Travel, Inc. of Las Vegas.
“Key2Travel (or ‘K2T’) is a fantastic acquisition for Mobile Ready that will add to our bottom line immediately. Not only do they have a national presence in the travel and online concierge business but they carry a respected brand name in the space. The management is also first rate and I am looking forward to working with Erick Rodriguez,” said Josh Eikov, CEO of Mobile Ready.
Key2Travel offers personal concierge services that assist with planning and arranging destination activities. For a traveler, K2T provides the ability to pre-plan destination activities prior to arrival through a single, easy to navigate web site or via a staffed call center. For corporations, K2T delivers unique value-add employee benefit programs, alternate revenue centers, and expense control. For travel suppliers, K2T is a much-needed differentiator in a competitive industry.
“This acquisition continues the growth that Key2Travel has enjoyed in the marketplace and by joining Josh and his team at Mobile Ready we will have the opportunity to extend our service to new and existing clients. With 9 out of 10 business travelers considering their phone their number one most important accessory, the marriage of concierge level service on a mobile platform is inevitable,” said Erick Rodriguez, CEO of Key2Travel.
According to market research firm e-Marketer, US online leisure and unmanaged business travel sales will reach $78 billion this year, up 20% over last year. Online corporate sales will climb to $37 billion.
Key2Travel finished fiscal 2005 with $2.6M in sales unaudited and recorded an unaudited gross profit of $674,000. The first two quarters of 2006 have K2T with unaudited sales of $650,000.
About Mobile Ready Entertainment Corporation
Mobile Ready Entertainment Corporation is a wireless and media holding company specializing in the entertainment and educational vertical market segments. Through our subsidiaries we will develop, market and sell wireless application software and entertainment-based content for mobile devices. Our value proposition is to unlock, integrate and seamlessly deliver all types of data to wireless devices, whether streaming movies, music video or television content and digital radio delivery to the growing consumer market via channel and content partners — anytime, anywhere. We deliver these products and services globally across most of the major cellular networks and prominent wireless device operating systems. For more information about Mobile Ready, please visit its website at www.mymobilereadyec.com.
For information about Key2Travel please visit http://key2travel.com/.
Forward-Looking Statement
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Source:
Mobile Ready Entertainment Corporation
Joshua Eikov
570-269-8303