VANCOUVER, British Columbia–Sept. 14, 2006–Clearly Canadian Beverage Corporation (OTCBB: CCBEF) announced today that the Company’s corporate turnaround continues to garner mass attention, having recently been featured in such top magazines as Canadian Business Magazine, Just-Drinks.com and Beverage Spectrum Magazine. All of these articles will be available on the Company’s website at http://www.clearly.ca. by end of business today.
Canadian Business Magazine stated, “Lokash has implemented an ambitious strategy involving new products, a celebrity filled marketing blitz, and the company’s very own reality TV show.” Beverage Spectrum Magazine adds, “Clearly Canadian is back, powered by a few key distribution deals, a trimmed payroll, and the optimism of a pair of youthful turnaround specialists.”
Stated Brent Lokash, President of Clearly Canadian, “Acknowledgment by the leaders in the financial and beverage industries of what has been accomplished here in such a short period of time is important.” Lokash continued, “It reinforces belief that the strength and recognition of our brand name is the pillar of strength from which we rebuild this company.”
About Clearly Canadian
Based in Vancouver, B.C., Clearly Canadian Beverage Corporation markets premium alternative beverages and products, including Clearly Canadian® sparkling flavoured water and Clearly Canadian O+2® oxygen enhanced water beverage which are distributed in the United States, Canada and various other countries. Since its inception, the Clearly Canadian brand has sold over 90 million cases equating to over 2 billion bottles worldwide. Additional information about Clearly Canadian may be obtained at http://www.clearly.ca.
Forward Looking Statements
Statements in this news release that are not historical facts are forward-looking statements that are subject to risks and uncertainties. Words such as “expects”, “intends”, “plans”, “may”, “could”, “should”, “anticipates”, “likely”, “believes”, “estimates”, “potential”, “predicts”, “continue” and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analysis and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management, including, but not limited to, the Company’s belief that the strength and recognition of the brand name Clearly Canadian is the pillar of strength from which to rebuild the Company. These assumptions are subject to many risks, and actual results may differ materially from those currently anticipated. These risks include, by way of example and not in limitation, general economic conditions, changing beverage consumption trends of consumers, the Company’s ability to generate sufficient cash flows to support general operating activities and capital expansion plans, competition, pricing and availability of raw materials, the Company’s ability to maintain the current and future retail listings for its beverage products and to maintain favorable supply, production and distribution arrangements, laws and regulations and changes thereto that may affect the way the Company’s products are manufactured, distributed and sold and other factors beyond the reasonable control of the Company. Additional information on factors that may affect the business and financial results of the Company can be found in filings of the Company with the U.S. Securities and Exchange Commission and with the British Columbia and Ontario Securities Commissions.
Contact:
For Clearly Canadian Beverage Corporation, Vancouver
Investor Relations:
Shareholder Relations
Steve Cook, 800-983-0993
investor@clearly.ca
or
Marketing Contact:
604-742-5314
smanson@clearly.ca
http://www.clearly.ca
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