Clearly Canadian Isssues Update for 2006 Strategic Initiatives
5.3 Million in Cash. Effectively Debt Free. Exciting New Products. World Class Spokesperson.
VANCOUVER, B.C.–Aug. 8, 2006–CLEARLY CANADIAN BEVERAGE CORPORATION (OTCBB: CCBEF) purveyor of premium alternative beverages, including the hallmark Clearly Canadian® sparkling flavoured waters, has issued an update of its proposed business strategies and initiatives.
Brent Lokash, President of Clearly Canadian stated: “So much has been accomplished in the last six months. We are very pleased to issue this corporate update in order to provide investors with a current depiction of the status of the company as well as lay out our exciting initiatives for the second half of 2006 and beyond.”
In the first six months of this year, the Company has: Successfully launched its reformulated and repackaged core brand product line to rave reviews (go to www.bevnet.com for reviews); Closed two non-brokered financings through institutions which has increased the Company’s current cash position to more than US $5.3 million; Established an industry-leading advisory board chaired by leading investment newsletter writer James Dines, with unparalleled beverage, marketing and financial expertise; Signed 2 time NBA/MVP Steve Nash as our corporate spokesperson for the next 3 years; Launched a new highly informative/interactive website (www.clearly.ca); Expanded our private label business, with double digit revenue growth in the first two quarters of 2006 compared to the same period in 2005; Hired key industry professionals in the areas of sales and marketing to expand current distribution and target key national accounts in the U.S. and Canada; Partnered with Global Water to bring clean water to villages in Central and South America and assist in eradicating disease caused by unsanitary drinking water.
Clearly Canadian, restructured, effectively debt free and well financed, is looking forward to building upon its impressive momentum to date and continuing to focus on growth and innovation with an eye to growing profitability in the coming year. The Company’s plans revolve around a number of strategic initiatives:
– Fall 2006 launch of new, enhanced water products in high growth, high margin segments of the growing $21 billion Alternative Beverage market
– Increasing exposure of the Company’s product lines through exciting marketing campaigns utilizing Steve Nash
– Continuing the expansion of the Company’s private label business by utilizing its technical and quality assurance expertise
– Exploring profitable alternatives to further utilize the Clearly Canadian brand name, including licensing opportunities to increase exposure of the brand
– Expanding presence in national accounts in the U.S. and Canada
“Clearly Canadian’s great brand name already enjoys strong recognition and therefore tremendous marketing value. We plan on leveraging this existing brand equity and awareness as we continue towards our goal of establishing a leadership position in the growing Alternative Beverage industry.” Lokash continues, “We now have a very strong financial foundation which will accelerate our efforts towards significantly broadening distribution, increasing availability of Clearly Canadian product lines, exploring all profitable alternatives related to our brand name and implementing our stated strategic initiatives.”
About Clearly Canadian
Based in Vancouver, B.C., Clearly Canadian Beverage Corporation markets premium alternative beverages and products, including Clearly Canadian® sparkling flavoured water and Clearly Canadian O+2® oxygen enhanced water beverage which are distributed in the United States, Canada and various other countries. Since its inception, the Clearly Canadian brand has sold over 90 million cases equating to over 2 billion bottles worldwide. Additional information about Clearly Canadian may be obtained at www.clearly.ca.
Forward Looking Statements
Statements in this news release that are not historical facts are forward-looking statements that are subject to risks and uncertainties. Words such as “expects”, “intends”, “plans”, “may”, “could”, “should”, “anticipates”, “likely”, “believes”, “estimates”, “potential”, “predicts”, “continue” and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analysis and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management, including, but not limited to, the Company’s belief that it can execute on its stated strategic initiatives, including but not limited to the launching of innovative new products, executing new marketing campaigns, expanding the Company’s private label business, expanding the presence of the Company’s products in national accounts, and leveraging the brand equity of Clearly Canadian. These assumptions are subject to many risks, and actual results may differ materially from those currently anticipated. These risks include, by way of example and not in limitation, general economic conditions, changing beverage consumption trends of consumers, the Company’s ability to generate sufficient cash flows to support general operating activities and capital expansion plans, competition, pricing and availability of raw materials, the Company’s ability to maintain the current and future retail listings for its beverage products and to maintain favorable supply, production and distribution arrangements, laws and regulations and changes thereto that may affect the way the Company’s products are manufactured, distributed and sold and other factors beyond the reasonable control of the Company. Additional information on factors that may affect the business and financial results of the Company can be found in filings of the Company with the U.S. Securities and Exchange Commission and with the British Columbia and Ontario Securities Commissions.
CLEARLY CANADIAN BEVERAGE CORPORATION is the registered holder of various trademarks, including CLEARLY CANADIAN®. CLEARLY CANADIAN BEVERAGE CORPORATION, and its wholly owned subsidiaries, produce, distribute and market CLEARLY CANADIAN® and CANADIAN O+2®.
Contact:
Clearly Canadian Beverage Corporation
Investor Relations contact:
Steve Cook, 800-983-0993
investor@clearly.ca
or
Marketing contact:
604-742-5314
smanson@clearly.ca
www.clearly.ca
Source: Clearly Canadian Beverage Corporation
View the StockGuru Profile for Clearly Canadian Beverage Corporation:
http://www.stockguru.com/profiles/ccbef/
We Invite you to Visit the All New StockGuru Blog!
Here you will find updates on all our covered companies, including Profiled Companies and StockGuru Picks.
Click HERE to visit the Blog, or go to:
http://stockguru.com/blog/
StockGuru.com is owned and operated by Pentony Enterprises LLC, 9555 Lebanon Road, Suite 103, Frisco, Texas 75035. Telephone: (214) 458-4258. Web: StockGuru.com. Email: Publisher@stockguru.com. Disclosure: Pentony Enterprises LLC was compensated $12,000 for profile coverage.� Pasadena Capital Partners has received $30,000 and 125,000 warrants.� Pasadena expects to receive 125,000 additional warrants for continued services. Pentony Enterprises LLC is affiliated with Pasadena Capital Partners and shares in the compensation received. Pentony Enterprises LLC is not a registered investment advisers or broker/dealers. Pentony Enterprises LLC makes no recommendation that the purchase of securities of companies profiled in this web site is suitable or advisable for any person or that an investment such securities will be profitable. In general, given the nature of the companies profiled and the lack of an active trading market for their securities, investing in such securities is highly speculative and carries a high degree of risk.