- Soylent, a division of Starco Brands (a modern-day invention factory), offers a complete protein supplement line, including powders, shakes, and bars
- Known as the “World’s Most Perfect Food,” Soylent protein supplements include 28 immune-supporting vitamins and minerals, protein, fats, and carbohydrates
- Soylent’s Meal Replacement Shake was voted “Product of the Year” by 40,000 participants in a national study conducted in partnership with Kantar, a leading global consumer research firm
- The global protein supplements market is projected to grow from $27.41 billion in 2023 to $51.81 billion by 2030 at a CAGR of 9.5% over the forecast period
- Soylent has raised funds from multiple investors, including Google Ventures, The Production Board and Andreessen Horowitz
- Soylent was acquired by Starco Brands in February 2023
Protein supplements used to be the domain of bodybuilders and fitness enthusiasts; however, they’re now going mainstream as busy consumers seek nutrient-dense, convenient, and environmentally sustainable meal replacements.
Soylent, a plant-based food technology company and division of Starco Brands (OTCQB: STCB), ticks all the boxes with complete nutrition products that benefit the body while being good for the planet. Available in more than 28,000 stores like Walmart, Target, Publix, and Walgreens, the sustainable protein supplement line stands apart from the rest by providing “complete” nutrition while maximizing taste and minimizing sugar.
Soylent started out as an experiment in 2013 by engineer and entrepreneur Rob Rhinehart, where he aimed to create a powdered mixture that provided all the necessary macronutrients, vitamins, and minerals required for survival. This mixture then became the foundation of Soylent’s product line of powders, shakes, and bars, known as the “World’s Most Perfect Food.”
Soylent is strongly positioned to grow as the overall demand for protein supplements rises globally. According to a report by Fortune Business Insights, the global protein supplements market is projected to increase from $27.41 billion in 2023 to $51.81 billion by 2030 at a compound annual growth rate (“CAGR”) of 9.5% during the forecast period. Protein powder is expected to continue dominating as the leading product segment, followed by ready-to-drink protein supplements in second place. Other segments include niche products such as capsules, gels, and baked goods like bars, cakes, and cookies.
Soylent covers all primary market segments with its line of powders, bars, and ready-to-drink shakes. Backed by clinical research, all products are formulated with an optimal blend of fats, proteins, carbohydrates, vitamins, and minerals to provide complete nutrition. The company also prioritizes sustainability by using soy protein, which generates 50% less CO2 than whey protein, and 25% less than brown rice or pea alternatives.
Soylent’s product line has evolved from a powdered meal replacement for busy Silicon Valley tech workers to a complete nutrition platform ideal for anyone looking to save time with convenient, portable, meal substitutes. The company’s meal replacement shakes come in a range of flavors, including Original, Banana, Cafe Chai, Cafe Mocha, Cafe Latte, Creamy Chocolate, Mint Chocolate, Strawberry, and Vanilla. With 20 grams of protein per serving, each shake provides 28 immune-supporting vitamins and minerals with only one gram of sugar. Besides providing nutritional benefits, they also taste great, according to 40,000 US consumers who voted the shake “Product of the Year” in a national study conducted in partnership with Kantar, a leading global consumer research firm.
Soylent’s ready-to-drink lineup includes Complete Energy and Complete Protein shakes. Complete energy has 180 calories, 100mg of caffeine paired with L-Theanine, and 15g of protein. This shake also has 5 added brain boosting nootropics. For consumers that want an extra hit of protein, Soylent’s Chocolate and Vanilla flavored high-protein shakes offer 30 grams of plant protein per serving, plus 5g of branched-chain amino acids (“BCAAs”) to help build and repair muscles.
Protein bars are another dominant segment of the meal replacement space. Soylent Squared Snack Bars take regular protein bars up a notch with 6 grams of protein per serving and 28 vitamins and minerals. Available in Chocolate Brownie and Peanut Butter Chocolate Chip, each bar is just 100 calories with just 1 gram of sugar.
Rounding out Soylent’s product line is its classic protein powder in original and cacao flavors. Available in pouches, tubs, and single serves, Soylent Powder provides 20 grams of plant protein per serving, with 28 vitamins and minerals in a convenient dairy, nut, and gluten-free format that can be enjoyed on its own or blended into a smoothie.
Soylent strives to maximize sustainability by using soy as its base protein source and is the only company that has earned the US-Grown Sustainable Soy Certification. The company also aims to improve access to sustainable nutrition for people globally by donating nearly 6 million meals through its Soylent for Good Program and working with 160 non-profit organizations to support food banks, hot meal programs, homeless shelters, and child feeding programs.
Since its inception, the company has raised funds from firms that include Google Ventures, The Production Board, and Andreessen Horowitz. Acquired by Starco Brands in February 2023.
“Soylent is one of those rare brands that successfully transitioned from Silicon Valley tech start-up to mainstream with mass distribution …,” said Starco Brands CEO Ross Sklar. “When combined with Starco Brands’ portfolio of formulas, access to commercial manufacturing facilities, and disruptive marketing, Soylent’s potential to grow its base and expand in adjacent category whitespaces will be game-changing.”
Starco Brands is led by CEO Ross Sklar – a chemical formulator that has acquired dozens of companies with multiple exits since 2004, and COO Darin Brown, who brings over 20 years of experience in business development, chemical manufacturing, and mergers and acquisitions. CMO David Dreyer completes the management team with over 20 years of experience working with iconic brands such as Apple, Pizza Hut, Stamps.com, Dr. Pepper, Pepsi, Snapple, Infiniti, Honda and The Grammy Awards.
Starco Brands aims to disrupt markets by inventing or acquiring innovative products that delight consumers with behavior-changing technologies. Examples from the company’s portfolio include Whipshots(R) vodka-infused whipped cream featuring global artist Cardi B, Skylar hypoallergenic perfumes, Winona Pure(R) theater-style popcorn spray powered by air and the Art of Sport premium skincare line co-founded by Kobe Bryant.
For more information, visit the company’s website at www.StarcoBrands.com.
NOTE TO INVESTORS: The latest news and updates relating to STCB are available in the company’s newsroom at https://ibn.fm/STCB
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