- SRAX launches Video Virtual Roadshow solution, helping public companies engage with investors in pandemic, post-pandemic world
- Company also released BIGtoken Lightning Insights, helping brands get consumer insights in hours
- SRAX offers investors growth potential backed by diversified business model, proven ability to swiftly seize market opportunities as they arise
SRAX Inc. (NASDAQ: SRAX), a digital marketing and consumer data management technology company, is revolutionizing consumer and financial markets data collection through secure and transparent digital platforms – even in these challenging economic times. As a part of one of its flagship products, SRAX IR, the company has recently announced the launch of SRAX IR Virtual Roadshow – a new tool that allows publicly traded companies to search for prospective investors and host video meetings (http://ibn.fm/YJYDH). The company also announced that it recently enhanced another leading product, BIGtoken, with a tool that connects brands with consumer insights in as little as a few hours (http://ibn.fm/8UDUF).
SRAX IR, the platform that helps public companies communicate with their current shareholders and potential investors by leveraging data that tracks their behavior in the stock market, has been enhanced by SRAX IR Virtual Roadshow tool. This new offering helps companies build their prospective investor list and host one-on-one or one-to-many video and audio meetings. By presenting their story as well as quarterly and annual updates, companies are able to engage with existing and new shareholders in a dynamic way. The unique feature of this tool is that after an event has ended, companies can monitor in real-time the market behavior of investors who attended the meeting and track their investments in the company.
“The ecosystem for investor events will be changed forever after the current environment. Both investors and issuers will no longer need to meet in person. New technologies are providing the tools that issuers need to meet with current and prospective investors,” SRAX Founder and CEO Christopher Miglino stated in a news release. “The organizers of these events are the cornerstone of the industry and our system will allow for them to create their own events on the platform and profit from letting issuers invite investors from proprietary lists to the issuers’ roadshows. Video is the future of investor communication and we are thrilled to add this feature to the platform.”
BIGtoken, a platform that specializes in consumer data collection, enabling consumers to own and monetize their data, now offers quick yet robust audience insights in just hours. The newly introduced solution, called BIGtoken Lightning Insights, is now enabling brands to quickly activate research and surveys about their brand, products, or industry. The tool leverages over 16 million survey respondents across more than 30 countries, allowing brands to target and access very niche groups through 10,000 unique points of segmentation, augmenting their inquiries with additional data points such as location and buying history. Unlike other similar products offered by competing digital data companies, BIGtoken Lightning Insights provides actionable audience insights in hours, not days, giving brands that use it a competitive edge over their rivals. The new tool enables prompt support for informed decision making, thus helping brands overcome uncertainty during this critical time by gathering immediate data from their target consumers.
To showcase the impressive capabilities of the new tool, the company recently surveyed the BIGtoken community to explore how the recent pandemic restrictions have affected their social and work life. In just 24 hours, the company received results from over 1,300 panelists, indicating that consumers are most worried about the financial burden resulting from the social distancing environment, followed by cabin fever and worries arising from the absence of necessities such as food.
The full results of this study can be found at http://ibn.fm/6wukI.
As a pioneer in digital data space, SRAX has a proven track record of leveraging newly emerging market trends and capitalizing on its early entrance into nascent industries. Amid the global pandemic, the company is poised to yet again seize the market opportunity by adjusting its offer to meet the changing behavior of both consumers and public companies and their investors. With its diversified business model, which generates multiple income streams across the world’s largest markets, SRAX is an attractive investment opportunity for investors who seek growth potential supported by robust fundamentals.
For more information, visit the company’s website at www.SRAX.com
NOTE TO INVESTORS: The latest news and updates relating to SRAX are available in the company’s newsroom at http://ibn.fm/SRAX
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