- Post-pandemic wine space may benefit from trends sparked by lockdown policies
- Lockdowns, working from home increased wine drinking, reports Beverage Daily
- Splash Beverage could see trends strengthen its position as leading producer of premium wine by the glass in the United States
Prior to COVID-19, the wine industry had seen a downturn for five straight years, but quarantine and lockdown restrictions increased wine drinking around the world and reinvigorated the market (https://ibn.fm/Yy3Qk), a trend that Splash Beverage Group (OTCQB: SBEV), a holding company of leading portfolio of beverage brands, hopes will continue as the global pandemic lockdown policies ease.
“COVID has changed almost every part of our lives,” a recent Beverage Daily article observed. “And wine habits are absolutely part of this change. As a nation, lockdowns and working from home increase our wine drinking, with significant increased volumes through the off-trade making up for the loss of on-trade business. We’re also spending more per bottle than before COVID.”
The article, titled “The Future of Wine Post-COVID: Five Trends to Watch,” outlined several key changes in the wine space that are worth watching as the world returns to normal, including online buying and discovering more wine varieties.
“Buying wine online was on the rise before COVID, but like many other industries, ecommerce wine sales saw a huge boost last year,” the article noted. “At one stage, Virgin Wines stopped taking orders due to over demand. And Naked Wines saw an 80% jump in sales in the first two months of lockdown last year, with sales by new customers in 2020 more than tripling. As new online wine buyers may have discovered, it’s not just about the convenience of having delivered straight to your door, the ability to allow consumers to compare, review, and discover in their own environment makes wine particularly well suited to ecommerce.”
The article also noted that under lockdown regulations, people spent more time at home preparing meals, enjoying an evening drink and discovering new wines that were ideally suited for different occasions. “By being home constantly rather than drinking or eating out, more people learned that having a variety of wine styles available to them at home gives them flexibility and choice for different occasions,” the article stated. “This doesn’t feel like something that will be easily forgotten.”
Splash Beverage, the exclusive producer of Copa Di Vino, could see these trends strengthen its position as the leading producer of premium wine by the glass in the United States. Founder James Martin discovered the concept of premium wine by the glass on a bullet train adventure through the south of France. He brought the technology home to his native Oregon where his passion for wine led to Copa Di Vino, a ready-to-drink wine glass that could go anywhere without the need for a bottle, corkscrew or glass. “Wine is no longer trapped in the bottle,” proclaims the company’s slogan.
Specializing in manufacturing, distributing, sales and marketing of various beverages across multiple channels, Splash operates in both the alcoholic and nonalcoholic beverage segments, allowing it to leverage efficiencies and dilute risk. The company’s business strategy is to quickly develop and accelerate pre-existing brands to exit for cash events. The company’s management team has invaluable expertise and insight, and the company strives to identify brands it perceives to have highly visible preexisting brand awareness or pure category innovation.
Specifically, the company look for brands and products that are on trend and deliver natural quality, health benefits, freshness and refreshment within their beverages. The company looks to maintain highest performance standards and focus on execution as it works with distributors and retail partners to achieve and exceed all goals. In addition, the company offers support for members of the U.S. armed forces, first responders and health-care professionals.
For more information, visit the company’s website at www.SplashBeverageGroup.com.
NOTE TO INVESTORS: The latest news and updates relating to SBEV are available in the company’s newsroom at https://ibn.fm/SBEV
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