Spicy Pickle, Inc (SPKL.OB) announced that the company has sold a multi unit restaurant development in the Houston, Texas area. As a result, the Spicy Pickle will now have a total number of 123 running franchises throughout the United States.
This development agreement encompasses the greater Metropolitan Houston area, including the town of Sugarland. Furthermore, this development calls for a total of ten Spicy Pickle restaurants to be open over the next several years.
Marc Geman, CEO of Spicy Pickle Franchising, Inc. stated, “We continue to have a lot of interest in Texas and already have two successful restaurants in Austin with a third under construction. Texas can support a large number of stores and demographically contains a huge population base of our ideal customers. We have interest from Dallas and San Antonio, and expect Texas to be a large, if not the largest state outside of Colorado in numbers of Spicy Pickle™ restaurants.”
Mr. Geman further added, “Our new franchisee formerly operated a chain of funeral homes. While it may seem like an odd transition, there are in fact many similarities. Both business models are very customer service orientated. Our franchisee understands the competitive landscape of retail business. Having already operated a very successful chain, they are very well financed. They understand local marketing and have their staff working in the fast casual restaurant segment. They will be in a position to open restaurants as quickly as we can find suitable real estate. Our demographic program has already developed a model Spicy Pickle™ restaurant location to work in the Houston market.”
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