Whoever coined the phrase ‘onward and upward’ could have easily been talking about Spicy Pickle’s (OTCBB: SPKL) stock. Since last Friday’s close, SPKL has gained about 25%, and is still climbing. As amazing as that is, I’m even more amazed by how consistent – or should I say persistent – the volume has been. Monday was obviously an explosive, high-volume day…the first trading day after we (and a couple of other sites) started our coverage. Though it would be tough to rival the 2.4 million shares that changed hands that day, the market is still speaking pretty loudly with investment dollars. Each day’s worth of good volume and strong performance for the stock just further solidifies SPKL’s hold on these newly-achieved trading levels.
If you’re wondering where all this demand is coming from , then I’m going to guess you haven’t seen the brief web video. To see it, click on the nearby picture. I think it’ll all make sense then. It’s just a smart franchise concept, meeting modern consumer demands. The food’s great too…I can personally vouch for that.
This first store is slated to open in the Gainesville/Ocala area. It’s a great market for a Spicy Pickle…University of Florida college students, faculty and staff, plus the big medical community there are the Pickle’s targeted demographic. In fact, I suspect we’ll see a few more pop up in Gainesville once the first one catches on. Beyond that, I think this first Florida store could also be a seed for the entire state, which just so happens to be the fourth most-populous state in the union.
As far as the stock is concerned, I really do believe the initial volatility is over. We’re starting to see higher highs and higher lows, with the gains coming at a controlled pace on stable volume. So, it seems safe to get back in the water.