Snap Interactive, developer, owner, and operator of a social dating application designed for social networking Web sites and mobile platforms, has launched the AYI native Android® application and the integration of the Friends of Friends feature on AYI’s mobile-Web and iPhone® application.
Since the recent roll-out of AYI’s first native Android application, the company reports a 30 percent increase in the number of subscription transactions by new subscribers compared to the daily average in the first quarter of 2013. Though Android generally represents a small fraction of Snap Interactive’s business, the company says that based on the increase, it plans on expanding its focus to attract users for the Android platform.
The native Android application features a new, streamlined interface; improved layout for keyboard devices; better layout support for tablets; and more. Among future developments and enhancements is the full integration of its Friends of Friends feature; device notifications of matches and messages.
AYI’s new Friends of Friends feature was introduced in early March and has already resulted in 2 million connections of friends and more than 72,000 users messaging their friends directly to learn about a potential date. The company plans to continue to build and enhance the mobile offering.
For more information, visit www.snap-interactive.com
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