Smart Balance Inc. (SMBL) Balancing Ingredients for Their Customers

Smart Balance Inc. is an enterprise that strives to formulate healthy ingredient combinations in all the foods they make. They are a corporation committed to providing superior tasting heart healthy alternatives in every food category they choose to engage in. They do this by avoiding trans-fats naturally and by balancing fats. They also achieve their heart healthy goals through reducing saturated fats, total fat, and cholesterol.

Trading on the NASDAQ Global Market with a current market capitalization of $441.54 million, Smart Balance Inc. has their headquarters in Paramus, New Jersey. The Company uses their patented blend of natural vegetable oils in their products. This blend avoids bad cholesterol and trans-fatty acids and has the right balance of natural fats that can improve blood cholesterol ratios. Their signature product is their Smart Balance Buttery Spread. This is a creamy buttery flavored product, which they make, in a regular and light version.

Smart Balance’s other products include milk, butter blend sticks, cream cheese, and peanut butter. In addition, they sell microwave popcorn, cooking oil, mayonnaise, non-stick cooking spray, cheese, cheese shreds, and creamy cheddar-flavor slices. The Company also has their Earth Balance division. Earth Balance produces a line of fourteen healthy buttery spreads, shortenings, nut butters, and cream cheeses. The Company announced this month that six of these fourteen lines are now available across Canada in bilingual packages. The Company also announced recently that Whole Foods Market, Inc., a leading natural and organic foods supermarket, now offers Earth Balance® vegan nut-butter products in all of their stores in the U.S.

Smart Balance markets their various products mainly through regional food brokers, supermarket chains, military commissionaires, as well as through other distributors. They have won three consecutive Best Taste Awards from the American Culinary Institute for their innovative food products. The Company announced on June 30, 2008 their inclusion in the Russell 2000® and Russell 3000® indexes.

This yearly reconstitution of Russell’s U.S. Indexes captures the 4,000 largest U.S. stocks as of the end of May, ranking them by total capitalization. Russell determines membership for its equity indexes primarily by objective, market-capitalization rankings, and style attributes.

Robert S. Gluck, Vice Chairman and Chief Operating Officer of Smart Balance, Inc. said, “We are pleased to be included in the Russell indexes, which will increase the visibility of Smart Balance to a broader range of potential investors.”

Smart Balance Inc. (SMBL) strives to balance ingredients just right for their customers. They are a company that has been marketing low fat and fat free spreads and other foods for more than 24 years. Their focus is to offer continually, a range of healthy choices to their customers, and healthy profits to their shareholders.

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