Stakool, Inc., a Florida-based corporation, announced that Anthus Life Corp. continues to add niche and boutique retailers generating immediate revenue and building momentum going into 2012.
Anthus Life has recently added more than 35 specialty retailers throughout North America. These retailers are boutique and niche in nature, spanning a spectrum from natural & organic specialty shops to health clubs, gyms and yoga studios. Peter Hellwig, President and CEO of Stakool, Inc., states, “The importance of these additions cannot be understated. Every time we add a retailer, we increase our footprint and brand awareness amongst our target audience. They create a demand for the product line in the developmental stages of the Company’s market expansion.” The Natural plus Energy™ bars have recently been made available at locations including: Good Earth Health Foods, Michell’s Harvest Foods, Pure Health Foods, Asta Health, Go Raw Café, Vegas Hot Yoga & Pilates, Gold Coast Nutrition, Goodman Building Supply, Garden Gate Specialties, Don’s Markets, Perry’s Deli, College Book Store, Inc., The Cheese House, Exotic Tan, Naturway Natural Foods, Satori Tea Co., Only ZE, The Health Food Center, Mikawaya, Definition Fitness, Crimson Canyon Chiropractic Center, Browns Gymnastics, Healthy Planet, Mr. Case, Leading Food Distribution, Boulder Running Company, Bikram Yoga, among others.
The company’s strategy is to penetrate the niche markets for near-term sales, while working through the required process of getting listed with the mass-market national retail chains. “Smaller and more specialized venues give us immediate revenues with higher profit margins, as they do not require the heavy discount structure, allowances and listing fees that are typically associated with larger retailers. Our balanced strategy is showing results and we are making progress with some national chains for listings in 2012,” states Mr. Hellwig.
“Our revered endorsement by Shannon Miller makes the Company one of the only all natural health bars in the market with a highly visible individual as its spokesperson. The association with Ms. Miller has quickly raised the profile of the bars, which has been recently evidenced, and as our close working relationship further matures, 2012 holds exciting developments for our product line,” states Mr. Hellwig.
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