Marley Coffee, a sustainably grown, ethically farmed and artisan roasted gourmet coffee, announced that their CEO, Brent Toevs , was interviewed on thestreet.com.
Toevs was asked how many stores the company’s products are now in, and goals for the remainder of the year. “We are in almost 2,000 locations right now, and we set a goal at the beginning of the year to be in 6,000,” Toevs explained. “But we think we’ll be there by early fall, so we’re a little ahead of schedule.”
Thestreet.com’s Gregg Greenberg asked about the family behind the company and whether growing ethically and organic coffee made it more expensive. “The family behind the company is very proud of what they do,” Toevs stated. “We are at the premium level, but priced very competitively,” he added. “Additionally, we give back to the community.”
The Marley Coffee CEO also commented that the company’s RealCups, their Keurig compatible product, is in the fastest growing segment of the coffee business, and that retailers are adding space to shelf these fast-moving skus.
Toevs also announced that the company has lined up a lot of new distribution deals both nationally and regionally. “Office Depot, we launched nationally. We just got our first order from Best Buy Canada. We’re going into the Kroger system, which is the largest retailer in the country. Plus, we’re going into a lot of really great regional retailers such as H-E-B, Shaw’s and Market Basket.”
“You not only have to have a great product, which we do, and a great brand name that resonates, but you have to have the distribution set up to support these sales,” Toevs commented. He added that Marley Coffee is also adding international distribution and new specialty products. “We are also growing in the U.K, in Chile and Japan, and just added a Marley Coffee liquor.”
“You really are jamming,” host Gregg Greenberg exclaimed.
To view the interview, visit: http://www.thestreet.com/video/11912659/jammin-java-maximizing-marley.html
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