Marley Coffee, a sustainably grown, ethically farmed and artisan roasted gourmet coffee, today announced new distribution with Fresh & Easy Neighborhood Market, a 197-store grocery retailer serving California, Arizona and Nevada. Effective immediately, all Fresh & Easy stores are offering Marley Coffee Organic Ground 8oz. bags in the following varieties: One Love 100% Ethiopian Yirgacheffe (medium roast), Buffalo Solider (dark), and Get Up Stand Up (light). The agreement represents the largest opening launch for a new retail partner in the history of Marley Coffee.
Fresh & Easy opened its first stores in 2007. All of Fresh & Easy’s products, including ready-to-cook meals, are made with the highest quality ingredients, and contain no artificial colors, flavors high fructose corn syrup or added trans fats. In addition to fresh prepared meals, Fresh & Easy offers fresh baked goods, meats and produce as well as favorite national brand products and household items, all at great low prices. For more information about Fresh & Easy, visit www.freshandeasy.com.
“I’m excited to join forces with Fresh & Easy as they share our love for premium quality, ethically farmed coffee and we are blessed to have a new partner who shares our commitment to sustainable business practices,” said Rohan Marley, chairman, Marley Coffee. “We continue to increase our sales through a strategic, multichannel approach that will allow consumers to find Marley Coffee whenever and wherever they choose – at home, at the office or on-the-go via retail stores, online, office coffee service, branded vending and foodservice solutions, and our new, earth-friendly franchise concept.”
“We continue to increase our retail presence for Marley Coffee and drive sales, and we’re excited to work with Fresh & Easy Neighborhood Market to expand our distribution on the West coast and into the Southwest,” said Brent Toevs, CEO, Marley Coffee. “Fresh & Easy is an excellent addition to our movement, as we continue to make Marley Coffee available to coffee fans across the nation.”
For the home, Marley Coffee currently offers two new varieties of Jamaica Blue Mountain® Ground Coffee roasts and six varieties of certified USDA Organic Ground Coffee as well as Whole Bean Coffee and compostable Single-Serve At-Home Pods. The new Marley Coffee RealCup™, compatible with most models of the popular Keurig-brand single-serve coffee brewers, will be available in September 2012 in an array of roasts for both home and office use.
Marley Coffee is also available for the trade in Traditional 2.5oz Fracs, compostable Single-Serve Breakroom Pods, and Branded Vending and Foodservice Solutions. In addition, the company recently introduced its first mobile retail concept, the Marley Coffee-brand Bike Caffe (www.bikecaffe.com/marleycoffee), which has already started selling to franchise buyers.
All Marley Coffee products live up to the Rastafari standards of ITAL, standing for all things Pure, True and Vital. A portion of all sales of Marley Coffee supports the Kicks for Cause Foundation. Started by Marley Coffee, Kicks for Cause aims to build playable soccer fields and soccer camps for children of coffee-producing communities in Jamaica.
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