Attitude Drinks is a beverage brand development company specializing in delivering experiential, functional, and healthful beverages. The company is currently focused on Phase III Recovery – its pure milk recovery drink – and capitalizing on recent scientific evidence that confirms the benefits of milk and protein as exercise recovery aids.
Attitude’s Phase III Recovery drink is a reduced sugar, low-fat, real-flavored milk with 29 percent less sugar and more than two times the protein found in regular chocolate milk. Lactose and much of the sugar typically found in low-fat milk is filtered out, and while Phase III has no added protein, the concentrated mineral- and nutrient-rich milk naturally supplies 35 grams of protein. The result is a recovery drink that tastes like chocolate milk but has balanced protein and carbohydrate levels and is fortified with a healthy lineup of nutrients and electrolytes. Phase III comes packaged in “green” bottles that are re-sealable and environmentally friendly.
Attitude is led by an experienced professional team that provides expertise in beverage innovation, market/trade introduction, product implementation, and marketing initiatives. Attitude has the advantage of strategic partnerships and strong market position, and the company is committed to advancement and capitalizing on new space and opportunities in a constantly growing energy drink market.
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