Attitude Drinks, an innovative beverage brand development company and creator of Phase III® Recovery, announced that on Wednesday, February 22, 2012, the company closed on a $1 million capital private placement. The securities issued are restricted convertible notes, and investors include two of the company’s founding institutions along with a small group of accredited high net worth investors.
Roy G. Warren, CEO of Attitude Drinks, stated, “Attitude has persevered through challenging times during our development stage. Phase III® is now gaining traction in the market place, and we have developed a number of new accounts with many more on the horizon. These new sales channels require marketing and sales support, and these funds will enable us to properly communicate the unique selling proposition that Phase III® Recovery affords.”
Tommy Kee, CFO of Attitude Drinks, commented, “Attitude has been fortunate to receive continued financing from some of the original 2007 investors. Phase III® Recovery is a new product as our next objective is to attract new customers and educate the general public about our product. We are a marketing and branding company as the ‘build it and they will come’ strategy will not work. The general public must know about our product as this financing will support our new distributors and customers via the implementation of key marketing and promotional programs to further build awareness of Phase III® Recovery.”
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