Marley Coffee, a globally sourced, gourmet coffee company, announced the launch of a new lineup of 8oz ground bags for the Retail Grocery market. Marley Coffee has already taken pre-orders for each expression available: Mystic Morning, Lively Up Espresso Blend, One Love Single Origin Ethiopian Yirgacheffe, Simmer Down (organic SWISS WATER® Decaf), Buffalo Soldier and the company’s latest breakfast blend Get Up Stand Up. First orders will ship November 21, 2011. The entire line of 8oz bags will be certified organic and retail at $9.99.
The 8oz bags will offer the same great taste and boast the same sustainable and ethical business practices that represent the complete lineup of Marley Coffee products, but also have added convenience for consumers who enjoy the benefits of pre-ground coffee. As with all Marley Coffee products, these coffees live up to the Rastafari standards of ITAL, standing for all things Pure, True and Vital, which insists that all products are sustainably grown and ethically farmed and artisan roasted.
Rohan Marley, Chairman of Marley Coffee said of the new product launch, “We are thrilled to introduce such a unique and high quality product to the retail grocery marketplace. At $9.99 per 8oz bag, this is a great value for consumers. We hope that these products and price point will make it easy for consumers to choose organic, sustainable products that adhere to the philosophy of Ital.”
The company will continue to carry its line of 12oz Whole Bean Coffee. “We introduced ourselves into the market with our 12oz Organic Whole Bean coffee and it was a huge success,” said Brent Toevs, CEO of Marley Coffee. “We got into a lot of specialty organic retailers like Whole Foods and Dean and Deluca. However, there’s such a tremendous opportunity for the ground market as it has a 3 times bigger market share than the whole bean market in the US. Our pre-orders have been extremely encouraging and has forced us to continue staffing up.”
With the purchase of an 8oz bag, a portion of every sale goes back to Marley Coffee charity Kicks for a Cause, a foundation that aims to build playable soccer fields and soccer camps for children of coffee-producing communities in Jamaica. Retailers are encouraged to participate in Marley Coffee’s 2012 Giving Campaign, which will include promotions that will focus on supporting Kicks for Cause at an even higher level. For any retailers interested, please email to sales@marleycoffee.com or call our corporate number 323.556.0746.
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