MOJO Pacific, a joint venture between eWorld Interactive Inc. (OTCBB: EWIN) subsidiary MOJO Media Works and Pacific Technomedia, launched a new television series based on the popular Slingo game concept. Home viewers will participate along side studio contestants through eWorld’s technology platform that includes SMS, Internet and next generation telephony.
Slingo, the most played casual game in the U.S. is a combination of slot machine and bingo. Slingo Inc. has an established brand which has been played by one out of every 20 Americans. 3.9 billion Slingo Games have been played online with lottery ticket sales reaching over $1 billion worldwide. Slingo is played in 27 jurisdictions for lottery in the U.S. and as an online game with top corporate partners such as AOL and Microsoft.
The show’s business model takes advantage of both traditional and new media revenue streams that reach beyond just broadcast advertising. When each home viewer participates via SMS and other interactive media, MOJO Pacific adds up the revenue on each transaction. Transaction volume is typically in the hundreds of thousands per episode, according to industry benchmarks.
The series launches first in the Philippines with China to follow shortly. “Currently, the Philippines enjoys the No. 1 position worldwide for SMS user adoption per capita, making it a great test bed for this new interactive model,” stated David Tumaroff – CEO of MOJO – in a press release. “Slingo has proven itself as a popular global brand and we are excited to roll out the Slingo TV Game Show in markets around the world.”
eWorld is a second-generation media and entertainment portal in China and other Asian markets. The company has assembled a portfolio of multi-media content and applications that provide advertising access to a large customer base in the region.