If you are on a diet or just looking for help controlling your appetite, the owners of Skinny Water® recommends drinking a bottle of their bottled water 30 to 60 minutes before each meal.
Skinny Nutritional Corp. develops markets and distributes fitness and weight-management beverages to consumers who desire healthier alternatives to the high-calorie, sugar laden and fat-bloated beverages. Under the Skinny brand, the company is the first to offer to consumers a complete line of lightly-flavored bottled waters, Java, Tea and Smoothies that contain the dietary supplements SuperCitrimax and ChromeMate, both of which have been clinically proven to aid in weight-loss and increase metabolisms naturally!
The Three Skinny Water flavors: raspberry, lemon, and peach are now available as 24-packs of 16.9 oz bottles. Each 16.9 oz. bottle of Skinny Water contains zero calories and provides 15 percent of the U.S. Recommended Daily Intake of calcium as well as 9 percent of the U.S. Recommended Daily Intake of potassium.
Founded in 1984, Skinny Nutritional (formerly Creative Enterprises International Inc) has 5 employees including Donald J. McDonald, President /Chief Executive Officer, Michael Reis, Interim Chief Operating Officer and founder Michael Salaman.
Skinny Water has gain celebrity appeal and was among one of the items placed in the official gift bags presented to all 165 celebrity performers and presenters at the 8th Annual Latin GRAMMY® Awards last November, and will be in the bags again for the 50th Annual GRAMMY Awards on Feb. 10, 2008.
Skinny Water hopes to take advantage of America’s appetite for enhanced waters. The good news for the company is that the industry has blossomed in recent years, as people look for drinks with perceived health benefits. On the other hand Skinny Water does not have a year’s worth of sales under its belt and will have to compete with the likes of Glaceau’s Vitaminwater, SoBe, and Propel.
Skinny water is available at more than 1,100 Target stores (NYSE:TGT) nationwide and the company has also signed an agreement with Amazon.com Inc. (NASDAQ:AMZN) to bring Skinny Water to the world’s biggest online store.
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