Skinny Nutritional Corp, the marketer and distributor of Skinny Water®, has entered into an agreement with Red Bull Energy Drink’s distributor, Power-Pak Beverage, located in the Southeastern Pennsylvania region, making this the fifth distribution deal since launching the product earlier this year.
Power-Pak Beverage is a privately-owned company that currently distributes Red Bull Energy Drink and will begin distribution of Skinny Water through supermarket stores, convenience stores, drug stores, fitness clubs, and restaurants. The new distribution agreement will make Skinny Water, a drink that the company claims boosts metabolism and controls appetite, available to a growing market of almost 4.5 million consumers, with more than 4,000 distribution points throughout the central and northeast region of Pennsylvania encompassing 15 counties.
On behalf of Skinny Nutritional Corp, Don McDonald, President and CEO, stated, “We’re pleased to add Power-Pak beverage to our growing lineup of distributors to help grow the Skinny Water brand and the sales efforts in the state of Pennsylvania. We believe Power-Pak has the experience and distribution network to help meet consumer demand just as they did with the well-recognized Red Bull Energy Drink.”
Doug Stetler, President of Power-Pak Beverage also addressed the agreement and stated, “We are excited to add Skinny Water to our distribution network due to consumer demand and rapid growth since it launched this year in Philadelphia. Skinny Water has been well-received in this area, and we have a proven track record of expanding this product further with our distribution network of over 4,000 retail accounts.”
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