Skinny Nutritional Corp. today announced its plans to launch an additional line of beverages early next year. The new drinks will be sweetened with a Stevia-derived sweetener. Stevia is a South American herb known for its ability to sweeten food products without adversely affecting blood glucose levels or adding calories.
Ron Wilson, President and CEO of Skinny Nutritional, commented, “We have been working on launching new Skinny beverages that contain an all natural sweetener with ZERO calories. Many consumers are looking for a great tasting, ZERO-calorie beverage that is 100% natural. We also believe that we can gain entry into many natural and whole food distributors and retailers throughout the country with these new beverages.”
“We are always researching new trends in the functional beverage segment. In addition to the latest superfruits, health and wellness ingredients, and natural colors, we see Stevia-derived sweeteners as a breakthrough in the sweetener category,” he continued.
Let us hear your thoughts below:
