Skinny Nutritional Corp., which markets and distributes Skinny Water®, a thirst-quenching zero calorie beverage, entered into an agreement with Briars USA, a soft drink and non-alcoholic direct store distributor and subsidiary for Anheuser Busch distributor High Grade Beverage. The agreement covers the central and northwest New Jersey region and marks the 16th distribution agreement since June 2008.
Skinny Water® is taking off among retailers, drug stores, convenience stores, and fitness clubs. At a suggested retail price of $1.49-$1.99, all five great-tasting flavors have an intense market appeal that captures the increasingly profitable beverage sector with the diet industry. Every bottle of Skinny Water has clinically proven ingredients to boost metabolism and control appetite. The Skinny Water flavors include Acai Grape Blueberry (Hi-Energy), Raspberry Pomegranate (Crave Control), Goji Fruit Punch (Shape), Passionfruit Lemonade (Total-V), and Peach Mango Mandarin (XXX-Detox).
Don McDonald, CEO and President of Skinny Nutritional Corp. comments, “This distribution agreement will help facilitate Skinny Water’s availability on the shelves of well-known retailers such as Shop Rite markets and Quick Chek convenience stores.”
Skinny Nutritional Corp. also plans to launch Skinny Tea®, Skinny Shakes®, Skinny Java™ and other Skinny branded beverages in the foreseeable future. Each distribution agreement is a chance to expand their network across the country. New distribution locations offer new Skinny branded products a springboard to success.
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