Skinny Nutritional Corp. (SNKY.OB) has signed new agreements with three of the largest beverage distributors in the state of Minnesota. The deals bring Skinny Water, a new, zero-calorie, multi-functional water, to a market of five million Minnesota consumers, including the Minneapolis market, the largest city in the state. Skinny now has four Anheuser-Busch distributors as part of its distribution expansion to work with beer wholesalers around the country.
Capitol Beverage Sales, L.P, Minneapolis; Thorpe Distributing Company, Rogers, Minn.; and College City Beverage, Dundas, Minn., will be carrying all five Skinny Water flavors — and distributing them to consumers through thousands of distribution points, including convenience stores, grocery stores, drugstores, work-out facilities, salons, and spas throughout the state.
“Beer distributors across America want to carry more non-alcoholic premium products, and tapping into the demand for Skinny Water is a great way to do that,” says Don McDonald, president and CEO of Skinny Nutritional. “Minneapolis is a key market for us because it has a large number of Target Stores and is headquarters to Target Corp.”
“We chose to distribute Skinny Water because we believe that Skinny Water’s zero calorie, zero sugar, appetite-suppressing functionality and the taste profiles of the five flavors is a marketable beverage in Minnesota,” says Paul Morrissey, president, Capitol Beverage Sales. “We have already experienced success with other non-alcoholic beverages and are expanding our N-A beverage division of which Skinny Water is now a part of. Skinny Water has been well received so far and we are excited about working with the Skinny team to build the Skinny Water brand in our market.”
The Skinny Water lineup features five flavors, including Acai Grape Blueberry (Hi-Energy), Raspberry Pomegranate (Crave Control), Goji Fruit Punch (Shape), Passionfruit Lemonade (Total-V), and Peach Mango Mandarin (XXX-Detox).
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