Single Touch Systems, a technology-based mobile media solutions provider, has signed its first client, Peter Piper Pizza, for its newly launched FollowMe(SM) location-based ad service.
The pizza and entertainment restaurant chain based in the Southwestern U.S. will use Single Touch’s FollowMe(SM) mobile solution to send targeted ads to the smartphones of people within close proximity of their pizzerias, raising brand recognition and aiming to create customer loyalty. The initial pilot will test in several locations throughout Texas.
“Delivering a coupon or ad to a customer certainly increases brand awareness. However, delivering that coupon or ad to a customer who is within close proximity of the goods or services being offered, via their mobile device, has an amplified impact in terms of brand impression, customer acquisition, and resulting revenues,” Single Touch president and CEO James Orsini stated in the press release.
The advertising agreement was executed through Santy Integrated, an advertising firm whose clients include Peter Piper Pizza. The firm will use the FollowMe(SM) pilot to build a virtual zone around several pizzerias and deliver coupons, special offers and ads to the targeted smartphones phones within this geo-fenced zone.
“Our goal is to take our clients’ audience from being interested to being passionate. That first step starts with engaging potential customers and in doing this, our firm looks to use every available tool in today’s dynamic media landscape to encourage tangible, meaningful, powerful results,” said Santy Integrated’s founder, Dan Santy. “Single Touch’s FollowMe(SM) is the first location-based mobile ad service we’ve adopted and it’s a powerful new solution that we believe will further propel Peter Piper Pizza’s leadership in their industry.”
For more information, visit www.singletouch.net
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