Simtrol, Inc. (SMRL.OB), with headquarters in Georgia, is focused on helping companies streamline the management of assets while increasing the use of the assets. The company’s Device Management Platform increases asset utilization, reduces operational expenses, improves technology utilization, and reduces energy consumption. Simtrol partners with a number of industry leaders to deliver its world-class solutions to the market.
Simtrol works with its partners to connect people and processes with the technology needed to reduce operating costs and increase profitability. The company has chosen to develop partnerships with companies that have highly personalized services, from planning to ongoing support, to ensure the roll-out of its platform is optimized specifically for each client. Simtrol has reseller, OEM, and End User partnership programs
Simtrol’s Reseller partners have access to a dedicated sales and technical support team to address issues. To ensure customers’ needs are addressed promptly, the customer base is separated into targeted groups to minimize channel conflicts. Resellers also receive world-class training curriculum and certification upon completion of training. To ensure that resellers are up-to-speed on the latest developments, ongoing education is made available through the Simtrol library where marketing and sales tools, support materials, and product document are housed.
OEM partners receive the same world-class training and resulting certification along with the ability to access the Simtrol library as the resellers. The OEM partners are assigned product engineers to ensure issues are addressed by technicians who are experienced with a customers’ specific niche. Additionally, OEM partners have a number of integration alternatives that include web services and sockets.
End user partners have access to the Simtrol library and receive the world-class training curriculum as well. A key difference here is that the end users receive support for technology-based solutions along with strategic services models. These partners can either develop a stand-alone solution model or integrate the platform into other applications.
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