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Simtrol, Inc. (SMRL.OB) Upper Management Provides a Wealth of Experience

Simtrol, Inc. (OTCBB: SMRL) is a developer of software solutions that assist enterprises in a wide array of markets to better manage technology assets, reduce associated operating costs, and improve the utilization of connected assets. The company’s solutions address connected devices that are performing at a low capacity within a network such as medical devices, interactive whiteboards, security cameras, digital signage displays, and DVRs. Their flagship product, Device Manager™, powers enterprise-wide solutions that manage non-traditional connected devices in markets such as retail and hospitality, education, and healthcare.

Mr. Oliver M. Cooper III, Simtrol’s President and CEO, joined the company in May of this year. Mr. Cooper has accumulated more than 25 years of experience managing high-growth technology companies, both public and private. He was the acting COO at Manhattan Associate, Inc. (NASDAQ: MANH) where he managed the company’s successful initial public offering and sales growth, from $14.0 million to $82.0 million, as the company’s workforce grew from 180 to 670 employees. He held the same position at Neovest, Inc., a software provider offering solutions for financial services firms, until the company was fully acquired by JP Morgan. Mr. Cooper has also held senior level management positions in operations, sales and business development at several Fortune 500 companies.

Bringing with him more than 20 years of operational experience with technology and software companies is William G. Joyce, Executive Vice President of Operations for Simtrol. Mr. Joyce was also a key contributor to the growth of Manhattan Associates, like his fellow Mr. Cooper, as the company grew from $14.0 million to $200 million during his tenure there. He joined Simtrol in March of 2007, and his most recent position was that of senior vice president for MARC Global Holdings, Inc., a company that offers worldwide professional services and customer support. Mr. Joyce’s academic background is impressive as he holds an engineering degree from Cornell University and an MBA from Cornell’s Johnson Graduate School of Management.

Matthew A. Finger, Simtrol’s Vice President of Marketing & Business Development, joined the company a couple of months after Mr. Joyce, in June of 2007. Mr. Finger spent seven years at Manhattan Associates where he implemented and sold complex software solutions across industries ranging from hi-tech to manufacturing. He was part of The Home Depot’s (NYSE: HD) business leadership program prior to accepting the position at Manhattan Associates.

Simtrol’s CFO and Secretary is Stephen N. Samp, who has been with the company since April 2002. A year prior to joining Simtrol’s upper management team, Mr. Samp served as an independent finance consultant. From March 1998 to February 2001, he served as vice president, CFO and secretary of eOn Communications (NASDAQ: EONC), a provider of unified voice, e-mail, and web-based communications systems and software.

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