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Simtrol, Inc. (SMRL.OB) Lets Devices Talk to Each Other

Simtrol, Inc., (SMRL.OB), designs, develops, and markets Windows-based software solutions that help organizations integrate, monitor, and control audiovisual and other equipment used for the communication of internal information, networking otherwise incompatible devices.

Simtrol software products impact what is certainly one of the most important aspects of business and organizational operations – the internal communication of ideas and information. The communication of information is an organization’s lifeblood and nervous system.

At the heart of business communication is the company meeting, one of several areas of focus for Simtrol. According to the National Statistics Council, 37 percent of employee time is spent in meetings. It is estimated that the average business professional attends over 60 meetings each month. There’s little question that this represents a huge and largely untapped potential for operational improvement and cost savings, in addition to enhancing overall worker experience and satisfaction.

Simtrol allows organizations to integrate all of their meeting rooms and associated equipment, letting them manage these increasingly time- and cost-intensive assets in a professional way. Instead of leaving it to untrained individual presenters to struggle with scheduling and equipment issues, Simtrol systems provide for centralized monitoring and integration of all meeting assets, including ongoing equipment maintenance.

Potential problems with equipment are identified and addressed in advance, so that the universal problem of equipment failure during meetings is virtually eliminated. Equipment that would otherwise be incompatible is linked and centrally controlled, allowing better coordination of the presentation. The final result is an Intelligent Meeting Environment (IME) which can cover multiple meeting rooms, using technology to significantly reduce costs and improve effectiveness. Wainhouse Research points to Simtrol as a “good example of a distributed meeting room management solution.”

Simtrol, based in Georgia, also serves other markets, helping to capture and integrate devices on the “messy edge” of communications networks, including medical devices, interactive whiteboards, security cameras, digital displays, and DVRs. Simtrol’s flagship product, Device Manager™, powers enterprise-wide solutions that manage non-traditional connected devices in markets such as Retail & Hospitality, Education, and Healthcare. Device Manager enables IT organizations to remotely monitor, diagnose, service, and schedule these devices via a web interface and standard communication protocols. Simtrol products have even been used in correctional facilities to improve safety for inmate visitations, and in courts to reduce the complexity and risk associated with arraignments.

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